Director, Social Media

McDonald's Corporation; Chicago (IL); On-site; USD 168,000 - 210,000; Full time

Benefits offered by this job

Bonus Eligible

Long-Term Incentive

Benefits Eligible

Job summary

McDonald's Corporation is seeking a Social Media and Creator Marketing Director to lead strategic social campaigns across the US. You will own the strategy, build culture-led activations, and define a creator program working with PR and Media teams. The role sits within US Marketing and collaborates with Legal and external agencies.

You’ll lead a team, drive growth, engagement, and brand perception across platforms, with a focus on authentic fan engagement and long-term community building.

Qualifications

• Deep knowledge of social platforms, paid and organic
• Ability to translate data into insights and actions
• Experience collaborating with Legal and other cross-functional partners
• Track record building community-led campaigns
• Proven ability to develop culture-led campaigns and creator programs

Responsibilities

• Set strategy and creative vision for social campaigns across platforms in the US
• Build culture-led, always-on activations beyond mere impressions
• Define creator strategy with PR and Media teams and grow a creator network
• Analyze KPIs, translate data into insights, optimize for brand affinity
• Partner with agencies to execute bold social campaigns

Skills

Social media expertise

Cross-functional collaboration

Analytical skills

Paid and organic social

Creator strategy

Job description

Job Description:

Company Description:

McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Department Overview

Can I get uhhhhhhhhhh... one growth-minded Social Media and Creator Marketing Director to lead one of the most influential brands on the internet?

This is McDonald's social. It's the job that makes you famous at every party you walk into, and also the job where you'll read 1,625 comments about the Grimace Shake before your coffee kicks in. Fans will still ask you about getting their hands on McNugget Caviar and remind you daily that the McRib exists (we have nothing but respect for this legend). The DMs begging for all-day breakfast are simply part of your daily routine.

If you know how to turn a brand into a cultural main character, keep reading.

What you’ll own

• Setting the strategy and creative vision for our most important social campaigns, organic and paid, across every platform in the US business.
• Building culture-led campaigns and always-on activations that earn mass attention, not just impressions.
• Defining our creator strategy alongside our PR and Media teams, leading with genuine fans of the brand and building an always-on creator collective.
• Measuring what matters: analyzing KPIs, translating data into insight, and optimizing to grow brand affinity over time.
• Partnering with world-class creative and media agencies to take big swings and land them.

And most importantly, collaborating daily with our internal influencer, Brian from Legal, easily the highlight of your day (not a joke).

Who you are:

• You know social. You get the modern customer, and you know a small, mighty community will always outpace a vanity follower count.
• You're a social media architect who can build a distinct presence across platforms that actually resonates with fans.
• You're not afraid of business data. You build social plans that ladder up to long-term priorities, not just the fleeting joy of a tweet designed for giggles.
• You can read the numbers, prep the reports, pull the insight, and adjust the playbook.
• You're socially obsessed, with your finger permanently on the pulse of culture.
• You value long-term community over shock value, and you know the difference between having something to say and just having to say something.

Where this role sits:

• The social media team lives within US Marketing and reports to the VP of our Brand, Content & Culture team. You'll lead a team of six (including you), powered by internal talent and external agency partners, to set the vision, strategy, and best practices that drive growth, engagement, and brand perception across every platform.
• Need a tangible example? Think back to the Meal built around the biggest music band of all time that took the world by storm and was smooth like butter. Or the Meal with collectible figurines for adults that sold out in four days. That kind of stuff. (We can’t say the actual names here, because Brian from Legal is definitely reading this. We all know he secretly wants a seat on the social team.)

The fine print:

No, you cannot be paid in nuggets. Yes, tasting new products before the rest of the world is officially part of the assignment.

Qualifications

• You KNOW social media. (Yes, we've said it three times now. That's how important it is.)
• You value long-term community building over shock value.
• You believe in the power of creators and in building a collaborative space to share the pen with them.
• You have deep expertise across social platforms, both paid and organic.
• You have a proven track record collaborating with cross-functional partners, including Legal, because you know there's no good social without it. (Still with us, Brian?)

Compensation

Bonus Eligible: Yes

Long - Term Incentive: Yes

Benefits Eligible: Yes

Salary Range

The expected salary range for this role is$168,212.00 -$210,265.00per year

The above represents the expectedsalaryrange for this job requisition. Ultimately, in determining yourpay, we may also consider your experience, and other job-related factors.

Additional Information:

Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance; a 401(k) plan; adoption assistance program; educational assistance program; flexible ways of working; and time off policies (including sick leave, parental leave, and vacation/PTO). McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [e-mail]. Reasonable accommodations will be determined on a case-by-case basis. McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Nothing in this job posting or description should be construed as an offer or guarantee of employment.