Senior Social Analytics Strategist

Slate; Troy (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Slate is seeking a strategic Senior Social Media Analyst to turn social data into actionable insights. You will own reporting across organic channels, influencer programs, and social listening, translating performance into clear recommendations that guide content and partnerships.

In this role you’ll build measurement frameworks, forecast outcomes, and partner with cross-functional teams to align social activity with business goals.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Analytics, or equivalent experience.
• 5+ years in social media analytics or digital marketing analytics.
• Experience developing measurement strategies, KPIs, and learning agendas that connect social performance to broader business objectives.
• Strong experience with social analytics and listening platforms (e.g., Sprout Social, Brandwatch, Talkwalker, Meltwater, CreatorIQ).
• Experience measuring influencer marketing performance and creator campaign effectiveness.
• Advanced proficiency in Excel, Google Sheets, and presentation tools (PowerPoint, Google Slides).
• Ability to synthesize large amounts of data into clear, actionable recommendations for both technical and non-technical audiences.
• Experience building forecasts, benchmarks, and performance models that inform strategic planning and resource allocation.
• Strong analytical, organizational, and project management skills with exceptional attention to detail.
• Comfortable managing multiple priorities in a fast-paced startup environment.
• Passion for social media, internet culture, and understanding what drives engagement and conversation.

Responsibilities

• Own recurring reporting across organic social channels, translating performance into clear insights and strategic recommendations.
• Measure and report on influencer and creator campaign performance, identifying learnings to optimize future partnerships.
• Lead social listening efforts to monitor brand sentiment, emerging conversations, cultural trends, and competitor activity.
• Develop measurement frameworks and learning agendas that align social and influencer programs to business goals, ensuring every campaign has clear success metrics and actionable learnings.
• Partner with cross-functional stakeholders to define strategic objectives, KPIs, benchmarks, and reporting plans for organic social, influencer, and brand initiatives.
• Develop performance forecasts and scenario models to project campaign outcomes, establish realistic targets, and identify opportunities to exceed business goals.
• Produce executive-ready reports, dashboards, and presentations that communicate performance in a simple, compelling way.
• Conduct competitive audits and benchmark Slate against automotive and non-automotive brands to identify opportunities and best practices.
• Identify content trends, audience behaviors, and platform shifts that inform content strategy, creator strategy, and future creative.
• Maintain and improve reporting frameworks, dashboards, and data quality across platforms.
• Analyze campaign performance to provide recommendations that improve reach, engagement, earned media, and overall effectiveness.
• Stay current on platform changes, measurement methodologies, and industry trends.

Skills

Data analysis

Reporting

Forecasting

Cross-functional collaboration

Attention to detail

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, Business, Analytics

Tools

Sprout Social

Brandwatch

Talkwalker

Meltwater

CreatorIQ

Job description

Slate is seeking a strategic Senior Social Media Analyst to turn social data into actionable insights. You will own reporting across organic channels, influencer programs, and social listening, translating performance into clear recommendations that guide content and partnerships.

In this role you’ll build measurement frameworks, forecast outcomes, and partner with cross-functional teams to align social activity with business goals.