Social Media Data Analyst

DeWinter Group; Mountain View (CA); Hybrid; USD 110,000 - 140,000; Full time

Job summary

DeWinter Group is seeking a Social Media Data Analyst to transform raw social and consumer data into clear, decision-ready insights that shape content, branding, and business strategies. You will turn complex data into actionable narratives that guide executive decisions and campaign direction.

The role is hybrid in Mountain View (3 days onsite). You should be proficient in SQL, social media analytics and marketing analytics, with experience using Sprinklr or similar listening tools, and data

Qualifications

• Experience with SQL and building complex queries.
• Experience in social media analytics or marketing analytics.
• Familiarity with Sprinklr or similar social listening tools.
• Proficiency with Tableau, Power BI, or Looker.
• Knowledge of statistical analysis and sentiment/text analytics.
• Ability to present data insights clearly to technical and non-technical audiences.

Responsibilities

• Transform raw social and consumer data into decision-ready insights.
• Influence content, branding and business strategies with data.
• Collaborate with cross-functional teams to present findings to leadership.

Skills

SQL

Social media analytics

Social listening

Data visualization

Statistical analysis

Storytelling

Communication

Education

Bachelor’s degree in Data Science, Analytics, Marketing, or related

Tools

Sprinklr

Tableau

Power BI

Looker

Job description

Join our team as a Social Media Data Analyst and be at the forefront of shaping brand narratives through data-driven insights. In this dynamic role, you'll transform raw social and consumer data into clear, decision-ready insights that influence content, branding, and business strategies. This is an exceptional opportunity for analytical, engineer-minded professionals with a passion for social media and consumer behavior.

Required Skills:

• Proficiency in SQL or equivalent query languages, with the ability to build and troubleshoot complex data queries
• Strong experience in social media analytics, consumer insights, or marketing analytics
• Deep familiarity with social listening tools and analytics platforms, preferably Sprinklr
• Skilled in data visualization tools such as Tableau, Power BI, or Looker
• Knowledge of statistical analysis and sentiment/text analytics
• Excellent storytelling abilities to present complex data insights clearly and persuasively
• Strong written and verbal communication skills, capable of engaging both technical and non-technical audiences

Nice to Have Skills:

• Experience in designing and maintaining dashboards and self-serve reporting tools
• Ability to proactively identify insights and storylines beyond routine reporting
• Comfort in partnering with social media managers, agency teams, and senior leadership
• Familiarity with social platforms such as Reddit, TikTok, Instagram, X, Meta, YouTube, and Threads

Preferred Education and Experience:

• Prior experience in social media data analysis or a related field
• Proven track record of building VOC reports and synthesizing qualitative and quantitative feedback
• Bachelor’s degree in a relevant field such as Data Science, Analytics, Marketing, or related disciplines

Other Requirements:

• Hybrid work environment in Mountain View (3 days a week onsite)
• Ability to communicate insights effectively to leadership and cross-functional teams
• Commitment to continuous improvement in data collection and reporting processes

This role offers an exciting chance to leverage your technical expertise and storytelling skills to impact brand strategy and consumer engagement.