Social Media Analytics & Operations Coordinator

Confidential; New York (NY); On-site; USD 108,886,000 - 127,228,000; Full time

Benefits offered by this job

Healthcare coverage

Dental & vision

401(k) retirement

Life & disability insurance

Employee discounts

Job summary

Confidential is seeking a Social Media Analytics professional to support the global program with a primary emphasis on analytics, reporting, and performance insights. A secondary focus will be on operations, publishing workflows, and governance across global channels.

The role will translate metrics into actionable recommendations, develop reporting frameworks, and collaborate with stakeholders to optimize future content and campaigns. Experience in a regulated industry is a plus.

Qualifications

• Strong understanding of major social media platforms and organic content performance.
• Ability to interpret data and translate metrics into insights.
• Experience with social media management and analytics tools.
• Experience with AI/automation to streamline workflows.
• Excellent written and verbal communication.
• Organized and detail oriented in a regulated environment.
• 2–4 years of relevant experience.
• Experience with publishing workflows or governance is a plus.

Responsibilities

• Own recurring organic social media performance reporting across global corporate channels.
• Translate metrics into insights and recommendations for stakeholders.
• Develop dashboards and frameworks for performance summaries.
• Identify audience behaviors and platform trends to inform strategy.
• Partner with internal teams to optimize campaign performance.
• Support publishing workflows, approvals, scheduling, and governance.
• Assist platform administration and vendor coordination.
• Ensure content approvals and policy compliance.

Skills

Social media analytics

Data interpretation

Stakeholder communication

Regulated environment

Reporting

Tools

Sprinklr

Brandwatch

Meltwater

AI automation tools

Job description

Pay Rate Range:

38-44.44/hr W2, depending on experience

Responsibilities:

Contract Duration: 6 months, likely to extend

• Role & Impact
• This role will support the global social media program with a primary focus on social media analytics, reporting, and performance insights, and a secondary focus on social media operations and governance. The individual will help evaluate how organic social content performs across global channels, identify trends and opportunities, and translate data into practical recommendations that improve future content, campaigns, and stakeholder decision-making.
• In addition, this person will help manage the operational backbone of the global social media program, including publishing workflows, platform administration, recordkeeping, account governance, vendor coordination, and compliance-related processes. The ideal candidate is analytical, detail-oriented, highly organized, and comfortable working across multiple stakeholders in a regulated environment.
• Social Media Analytics, Reporting & Insights
• Own recurring organic social media performance reporting across global corporate channels, including campaign, channel, audience, and content-level analysis.
• Translate social media metrics into clear insights, trends, and recommendations for marketing, communications, and business stakeholders.
• Develop and maintain reporting frameworks, dashboards, benchmarks, and performance summaries that help evaluate the effectiveness of social content and campaigns.
• Identify audience behaviors, engagement drivers, content themes, and platform trends that can inform future social strategy and execution.
• Monitor competitor activity, industry best practices, and platform developments to surface relevant opportunities and risks.
• Partner with internal teams to assess campaign performance, summarize learnings, and recommend optimizations for future social media activity.
• Social Media Operations, Publishing & Governance
• Support the day-to-day operating model for global social media channels, including publishing workflows, approvals, scheduling, documentation, and stakeholder coordination.
• Help manage backend social media operations, including platform access, account onboarding and offboarding, vendor coordination, recordkeeping, and governance controls.
• Partner with Legal, Compliance, Corporate Affairs, and other internal stakeholders to support content approvals and ensure social media activity follows applicable policies and regulatory requirements.
• Maintain and support global social media standards, operating procedures, and governance documentation.
• Provide guidance to internal stakeholders on social media processes, platform usage, publishing requirements, and governance expectations.
• Support ongoing improvements to social media workflows, reporting processes, documentation, and operational controls.

Requirements:

• Strong understanding of major social media platforms, digital marketing, organic content performance, and emerging content trends.
• Analytical mindset with the ability to interpret data, identify patterns, and translate performance metrics into actionable business insights.
• Experience with social media management, publishing, listening, or analytics tools such as Sprinklr, Brandwatch, Meltwater, or similar platforms.
• Hands-on experience using AI and automation tools to streamline recurring workflows, accelerate reporting and insight generation, improve content and approval processes, and connect activity across social media, analytics, and operations platforms.
• Strong written and verbal communication skills, with the ability to present insights clearly to cross-functional stakeholders.
• Excellent organizational skills, attention to detail, and ability to manage multiple projects, deadlines, and stakeholders at once.
• Comfort working in a regulated, process-oriented environment where governance, approvals, and documentation are critical.
• 2–4 years of experience in social media analytics, digital marketing, social media operations, content strategy, marketing analytics, or a related field.
• Experience developing performance reports, analyzing campaign results, and using data to generate recommendations.
• Experience supporting social media publishing workflows, governance processes, or platform administration is preferred.
• Agency experience or experience coordinating with agency partners is a plus.
• Experience in financial services, asset management, fintech, B2B marketing, or another regulated industry is preferred

Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations

We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.

Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.