Social Media Manager

Russell Tobin; Washington (District of Columbia); Hybrid; USD 55,000 - 59,000; Part time

Job summary

Russell Tobin is seeking an Associate Manager, Social Media for our client, a major American media company, in Washington, DC. Hybrid contract role focusing on editorial storytelling and TV titles, with daily content strategy and creator collaborations.

Three to four years of social media experience, strong writing, and deep platform knowledge are required, along with the ability to manage multiple priorities and work across internal teams.

Qualifications

• 3–4 years of experience in social media marketing, agency work, or a related field.
• Experience creating and/or producing social content.
• Deep and current understanding of social platforms (Instagram, TikTok, Facebook, Threads, X, Reddit, WhatsApp, LinkedIn, Pinterest, Snapchat) and emerging platforms.

Responsibilities

• Support daily social content & campaign strategies for Editorial stories and TV titles.
• Partner with Editorial and TV marketing teams to create high-impact content and campaigns.
• Advise on social media best practices and platform trends across Editorial and TV titles.
• Help evolve tactics as data, platforms, and moments change.
• Support partnerships with subject matter experts, creators, and celebrities.

Skills

Social media marketing

Content creation

Social media strategy

Creative writing

Communication

Photoshop/Canva

Education

Bachelor's degree in digital/social marketing

Tools

Photoshop

Canva

Job description

Russell Tobin's client, an American multinational mass media and entertainment company, is hiring a Social Media Manager in Washington, DC

Employment Type: Contract/Hybrid

Location: Washington, DC 20036 (Hybrid)

Duration: 3+ months with possible extension or conversion

Pay range: $40/hr - $43/hr W2

Position Summary

The Campaigns & Content Social Marketing team is responsible for social strategy for TV programming on streaming platforms, editorial content in print and on digital properties, and campaigns driving measurable impact through strategic partnerships, creator collaboration, and owned social presence. The team sets strategy in collaboration with other teams to curate and create content for branded channels that educates and entertains audiences, helping them discover new editorial and programming content to read, watch, and talk about.

We are seeking an Associate Manager, Social Media to support strategic and creative social content development across National Geographic Editorial content and TV titles. This role assists Managers and Senior Managers with daily social content strategy for Editorial digital stories and magazine features spanning Animals, Travel, Kids & Family, History, and Science topics, as well as campaign execution for TV titles.

The Associate Manager will support best-in-class creative execution from production through launch, with an audience-first approach that ladders up to key business goals, including growing magazine and digital subscriptions, driving acquisition to streaming platforms, and enhancing brand affinity.

To be successful, you will need to be a storyteller and marketer with excellent judgment to balance audience interests and business goals. You should have a deep passion, appreciation, and understanding of editorial and entertainment, with broad knowledge spanning Natural History/Animals, Science, History, Travel and Adventure Culture, and Kids topics.

Responsibilities

• Support Managers and Senior Managers on daily social content and campaign strategies for Editorial stories and TV titles, tailoring approaches by topic and audience segment.
• Partner closely with Editorial and TV marketing teams to create high-impact, conversation-driving daily content and campaigns.
• Advise on social media best practices and cultural/platform trends as they apply to Editorial stories and TV titles.
• Help evolve tactics throughout each campaign and daily content cycle as new data, platforms, and cultural moments emerge.
• Support the execution of partnerships with subject matter experts, creators, and celebrities, ensuring alignment with Editorial priorities and TV campaigns.
• Guide creative ideation, campaign development, and execution for creator initiatives.
• Partner with Content, Marketing, Public Relations/Communications, Editorial, and Creative teams to develop innovative creator-first content experiences across owned and earned channels.
• Champion experimentation with emerging content formats while maintaining brand integrity and audience relevance.

Content Production

• Support the creative pipeline for social content across Editorial and TV priorities, assisting with ideation, creative direction, and production through final sign-off.
• Assist with hands-on production of social-first content, including supporting talent/subject-matter-expert interviews and on-set social capture.
• Partner with Editorial, Marketing, Public Relations, agencies, platforms, and talent representatives on talent/contributor social training, on-set social capture, live event coverage, digital activations, paid media creative, and influencer activations.
• Build and maintain process workflows and content calendars to keep production and publishing on track.

Data & Reporting

• Support monitoring of performance to understand the effectiveness of strategy and creative execution.
• Help translate data into recommendations for continuous improvement across content and campaigns.
• Assist in building reporting for priority stories and campaigns in partnership with the Analytics team.

Qualifications

• 3–4 years of experience in social media marketing, agency work, or a related field.
• Experience creating and/or producing social content.
• Deep and current understanding of social platforms, including Instagram, TikTok, Facebook, Threads, X, Reddit, WhatsApp, LinkedIn, Pinterest, and Snapchat, with curiosity for emerging platforms.
• Experience building and maintaining process workflows and content calendars.
• Ability to support multiple high priorities simultaneously in a fast-paced environment.
• Strong creative writing skills, with a keen eye for compelling and innovative content.
• Significant organizational skills and extreme attention to detail.
• Effective verbal and written communication skills.
• Ability to build and manage relationships across internal and external stakeholders.
• Team-first mentality, with creative, proactive, and independent thinking.
• Working knowledge of Photoshop and/or Canva.

Preferred Qualifications

• 3–4 years of social media experience in media, entertainment, or marketing, with a focus on driving brand affinity and acquisition.
• Experience with creator marketing or creator activations.
• Familiarity working with agencies or external vendors.

Required Education

• College degree in digital/social marketing, business, journalism, or a related field.

Preferred Education

• Bachelor's or higher degree in digital/social marketing, business, or journalism.

For workers in the United States, PrideGlobal and it's affiliates offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, pet insurance and employee discounts with preferred vendors.

PrideGlobal and it's affiliates are an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

PrideGlobal and it's affiliates are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations

We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.

Only applicable for San Francisco Candidates

Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.

Only applicable for Kentucky positions

For this type of employment, state law requires a criminal record check as a condition of employment. This applies to direct care staff (Examples: RN, LPN, Nurse Aides, Therapists) referred to Kentucky nursing facilities, assisted living communities, or long-term care facilities, in accordance with KRS 216.793.