Social Copywriter: Craft Scroll-Stopping Voice

Linktree; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Linktree in New York is seeking a Social Copywriter to own hooks, captions, scripts, and voice across social channels. This high-output role suits a writer with sharp creative instincts and an experimental mindset who can give the brand a recognizable point of view.

You will turn brand priorities and cultural moments into concise, platform-native copy, adapt ideas across TikTok, Reels, Shorts, and YouTube, and partner with channel managers, editors, and marketing teams to ensure consistency and

Qualifications

• 3–5 years writing social copy for brands, agencies, or creators.
• Portfolio shows voice and performance with hooks, captions, scripts, campaigns.
• Concise writing with humor, momentum, and clarity.
• Ability to shift voice across platforms (TikTok, Reels, Shorts, YouTube).
• Strong collaboration with channel managers, Creator, Product Marketing, Growth.

Responsibilities

• Own hooks, captions, and on-screen copy for social posts.
• Develop scripts and concepts from briefs and product stories.
• Adapt ideas across platforms while preserving brand voice.
• Test variations and use data to improve copy in cycles.
• Manage a high-volume copy pipeline with deadlines.

Skills

Social copywriting

Hooks crafting

Captions/titles

Brand voice

Cross-functional collaboration

Testing & optimization

Editorial operations

Trend awareness

AI-enabled workflows

Communication skills

Tools

AI-enabled workflows

Job description

Linktree in New York is seeking a Social Copywriter to own hooks, captions, scripts, and voice across social channels. This high-output role suits a writer with sharp creative instincts and an experimental mindset who can give the brand a recognizable point of view.

You will turn brand priorities and cultural moments into concise, platform-native copy, adapt ideas across TikTok, Reels, Shorts, and YouTube, and partner with channel managers, editors, and marketing teams to ensure consistency and