High-Impact Social Copywriter: Hooks & Voice

Linktree; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Linktree is seeking a Social Copywriter to own hooks, captions, scripts, and voice that make social content perform across channels. This is a high-output role for a writer who combines sharp creative instincts with an experimental mindset and wants to give a brand a recognizable point of view.

You will turn brand priorities, product stories, creator and customer voices, audience insights, and cultural moments into concise, platform-native copy.

Qualifications

• 3–5 years writing social copy for a brand, agency, publisher, creator, or your own audience.
• Portfolio demonstrates voice and performance with hooks, captions, scripts, campaigns, or posts you wrote and an explanation of what worked and why.
• Exceptional concise writing; ability to create clarity, tension, humor, and momentum in small space.
• Ability to shift between entertainment, education, product storytelling, creator content, community response, and brand moments while maintaining a coherent voice.
• Deep fluency in social culture and platform conventions across TikTok, Reels, Shorts, YouTube, and other formats.
• Speed and editorial judgment to generate strong options, take feedback, revise quickly, and maintain accuracy.
• Strong collaboration and communication skills.
• Test-and-learn mindset using audience feedback, performance data, and AI-enabled workflows.

Responsibilities

• Define and evolve a recognizable social voice, including tone, vocabulary, humor, and recurring language.
• Write sharp, platform-native hooks that stop the scroll and give a clear reason to watch or read.
• Own captions, titles, on-screen copy, cover lines, descriptions, CTAs, and supporting copy.
• Turn briefs, product stories, creator insights, and cultural observations into tight social scripts and repeatable formats.
• Adapt ideas across platforms so the voice stays recognizable but native to each channel.
• Track trends and audience language to identify credible angles for Linktree.
• Develop hook, caption, and script variants; run structured tests and learn from data.
• Manage a high-volume copy pipeline across calendars, briefs, reviews, revisions, and publishing deadlines.
• Partner with channel managers, Creator, Product Marketing, and Growth teams to sharpen briefs and protect the social voice.

Skills

Social copywriting

Brand voice

Concise writing

Platform knowledge

Testing & optimization

Editorial operations

Cross-functional collaboration

AI-enabled workflows

Job description

Linktree is seeking a Social Copywriter to own hooks, captions, scripts, and voice that make social content perform across channels. This is a high-output role for a writer who combines sharp creative instincts with an experimental mindset and wants to give a brand a recognizable point of view.

You will turn brand priorities, product stories, creator and customer voices, audience insights, and cultural moments into concise, platform-native copy.