Social Copywriter (Contract)

Visible Hands; Northern (KY); Hybrid; USD 60,000 - 90,000; Part time

Job summary

Visible Hands is seeking a Social Copywriter (Contract) to own hooks, captions, scripts, and voice across social channels. This high-output role combines sharp creative instincts with an experimental mindset to give the brand a recognizable POV.

You will turn product stories, customer voices, and cultural moments into concise, native copy, adapting for each platform while testing variations to refine resonance with the brand personality.

Qualifications

• 3-5 years writing social copy for a brand, agency, publisher, creator, or your own audience.

Responsibilities

• Define and evolve a recognizable social voice across channels.
• Write hooks, captions, scripts, and on-screen copy that perform.
• Adapt ideas across platforms while keeping brand voice consistent.
• Develop repeatable formats and testing plans to optimize performance.
• Coordinate with channel managers, video editors, designers, and Growth teams.
• Manage high-volume copy pipelines with briefs, reviews, and deadlines.

Skills

Social copy writing

Portfolio evidence

Concise writing

Cross-channel experience

Collaboration

Test and learn

Job description

Social Copywriter (Contract)

United States • Los Angeles, CA • New York, NY • San Francisco, CA • United States | Remote

Brand & Narrative

Remote

Contract

The Role

We’re looking for a Social Copywriter to own the hooks, captions, scripts, and voice that make social content perform across channels. This is a high-output role for a writer who combines sharp creative instincts with an experimental mindset and wants to give a brand a recognizable point of view.

You will turn brand priorities, product stories, creator and customer voices, audience insights, and cultural moments into concise, platform-native copy. You will work across social formats and channels, adapting each idea to how people discover, watch, read, and respond in that environment.You will develop copy that aligns to brand standards, and test variations to learn what resonates without compromising the brand’s personality.

You will partner closely with channel managers, video editors, designers, Creator, Product Marketing, and Growth teams. You will be accountable for the quality, consistency, and performance of social copy and serve as the organization’s go-to expert on social voice.

What You’ll Own

• Social voice and point of view: Define and evolve a recognizable social voice, including tone, vocabulary, humor, recurring language, and the principles that keep it consistent without making it repetitive.
• Hooks and openings: Write sharp, platform-native hooks that stop the scroll, establish the promise quickly, and give each post a clear reason to keep watching or reading.
• Captions and publishing copy: Own captions, titles, on-screen copy, cover lines, descriptions, calls to action, and supporting copy that strengthen the idea rather than simply summarize it.
• Scripts and concepts: Turn briefs, product stories, creator insights, and cultural observations into tight social scripts, outlines, interview prompts, and repeatable formats.
• Channel adaptation: Adapt ideas across social media platforms so the voice stays recognizable while the execution feels native to each channel.
• Trend and audience language: Track cultural conversations, comment language, memes, formats, and audience behavior; identify language and angles Linktree can credibly use.
• Testing and optimization: Develop hook, caption, and script variants; partner on structured creative tests and use performance data and audience response to improve the next round of copy.
• Editorial operations: Manage a high-volume copy pipeline across calendars, briefs, review cycles, approvals, revisions, and publishing deadlines while maintaining strong copy hygiene.
• Cross-functional partnership: Work closely with channel managers, Community, Creator, Product Marketing, and Growth teams to sharpen briefs, shape ideas, and protect the social point of view.

What You’ll Bring

• 3-5 years writing social copy for a brand, agency, publisher, creator, or your own audience, ideally in a high-volume content environment.
• A portfolio that demonstrates both voice and performance, including hooks, captions, scripts, campaigns, or posts you wrote and an explanation of what worked and why.
• Exceptional command of concise writing, with the ability to create clarity, tension, humor, specificity, and momentum in very little space.
• The range to shift between entertainment, education, product storytelling, creator content, community response, and brand moments without losing a coherent voice.
• Deep fluency in social culture and platform conventions, including how copy functions differently across TikTok, Reels, Shorts, YouTube, and other social formats.
• The speed and editorial judgment to generate strong options, take feedback, revise quickly, and maintain accuracy and consistency across a high-volume pipeline.
• Strong collaboration communication and skills.
• A test-and-learn mindset, with the ability to use audience feedback, performance data, and AI-enabled workflows to sharpen ideas without outsourcing judgment or originality.

As outlined in our Equal Employment Opportunity policy, we uphold a commitment to non-discrimination based on any protected group status specified in applicable laws.