Social Copywriter for Trend-Driven Campaigns

twentysix; New York (NY); On-site; USD 45,000 - 90,000; Full time

Benefits offered by this job

Competitive benefits

Growth-minded opportunities

Collaborative culture

Job summary

VML in New York is seeking a witty, culturally fluent Copywriter to lead social-first campaigns that connect brands to culture—and people to brands. You’ll turn insights into big ideas and bring them to life through sharp storytelling and platform-native writing.

You’re a conceptual thinker and sharp writer who can flex across tone, format and medium, whether it’s for an Instagram caption, influencer script or campaign writeup.

Qualifications

• Strong conceptual instincts with a portfolio showing social work, campaigns and tonal range.
• Experience creating conceptual campaigns and social-first activations for brands.
• Deep understanding of social platforms and how to write for each including TikTok, Instagram, YouTube Shorts, Pinterest, etc.

Responsibilities

• Concept ideas grounded in human insight, cultural relevance and platform behavior
• Craft compelling copy across formats: captions, on-screen-text, content series, campaigns, creator briefs and more
• Adapt to a range of brand voices and tones while maintaining clarity, personality and consistency
• Partner with an Art Director to bring concepts to life across TikTok, Instagram, YouTube Shorts, Pinterest and more
• Collaborate with creative leads, strategists, producers and social managers to translate insights into compelling creative
• Participate in brainstorms, writers’ rooms and quick-turn ideation
• Present work internally and externally with clarity and a strong creative POV
• Stay plugged into trends, formats, memes, platform language and culture

Skills

Conceptual thinking

Social-first campaigns

Storytelling

Platform-native writing

Cultural fluency

Job description

VML in New York is seeking a witty, culturally fluent Copywriter to lead social-first campaigns that connect brands to culture—and people to brands. You’ll turn insights into big ideas and bring them to life through sharp storytelling and platform-native writing.

You’re a conceptual thinker and sharp writer who can flex across tone, format and medium, whether it’s for an Instagram caption, influencer script or campaign writeup.