Social Copywriter (Contract)

Linktree; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Linktree in New York is seeking a Social Copywriter to own hooks, captions, scripts, and voice across social channels. This high-output role suits a writer with sharp creative instincts and an experimental mindset who can give the brand a recognizable point of view.

You will turn brand priorities and cultural moments into concise, platform-native copy, adapt ideas across TikTok, Reels, Shorts, and YouTube, and partner with channel managers, editors, and marketing teams to ensure consistency and

Qualifications

• 3–5 years writing social copy for brands, agencies, or creators.
• Portfolio shows voice and performance with hooks, captions, scripts, campaigns.
• Concise writing with humor, momentum, and clarity.
• Ability to shift voice across platforms (TikTok, Reels, Shorts, YouTube).
• Strong collaboration with channel managers, Creator, Product Marketing, Growth.

Responsibilities

• Own hooks, captions, and on-screen copy for social posts.
• Develop scripts and concepts from briefs and product stories.
• Adapt ideas across platforms while preserving brand voice.
• Test variations and use data to improve copy in cycles.
• Manage a high-volume copy pipeline with deadlines.

Skills

Social copywriting

Hooks crafting

Captions/titles

Brand voice

Cross-functional collaboration

Testing & optimization

Editorial operations

Trend awareness

AI-enabled workflows

Communication skills

Tools

AI-enabled workflows

Job description

The Role

We’re looking for a Social Copywriter to own the hooks, captions, scripts, and voice that make social content perform across channels. This is a high-output role for a writer who combines sharp creative instincts with an experimental mindset and wants to give a brand a recognizable point of view.

You will turn brand priorities, product stories, creator and customer voices, audience insights, and cultural moments into concise, platform-native copy. You will work across social formats and channels, adapting each idea to how people discover, watch, read, and respond in that environment.You will develop copy that aligns to brand standards, and test variations to learn what resonates without compromising the brand’s personality.

You will partner closely with channel managers, video editors, designers, Creator, Product Marketing, and Growth teams. You will be accountable for the quality, consistency, and performance of social copy and serve as the organization’s go-to expert on social voice.

What You’ll Own

• Social voice and point of view: Define and evolve a recognizable social voice, including tone, vocabulary, humor, recurring language, and the principles that keep it consistent without making it repetitive.
• Hooks and openings: Write sharp, platform-native hooks that stop the scroll, establish the promise quickly, and give each post a clear reason to keep watching or reading.
• Captions and publishing copy: Own captions, titles, on-screen copy, cover lines, descriptions, calls to action, and supporting copy that strengthen the idea rather than simply summarize it.
• Scripts and concepts: Turn briefs, product stories, creator insights, and cultural observations into tight social scripts, outlines, interview prompts, and repeatable formats.
• Channel adaptation: Adapt ideas across social media platforms so the voice stays recognizable while the execution feels native to each channel.
• Trend and audience language: Track cultural conversations, comment language, memes, formats, and audience behavior; identify language and angles Linktree can credibly use.
• Testing and optimization: Develop hook, caption, and script variants; partner on structured creative tests and use performance data and audience response to improve the next round of copy.
• Editorial operations: Manage a high-volume copy pipeline across calendars, briefs, review cycles, approvals, revisions, and publishing deadlines while maintaining strong copy hygiene.
• Cross-functional partnership: Work closely with channel managers, Community, Creator, Product Marketing, and Growth teams to sharpen briefs, shape ideas, and protect the social point of view.

What You’ll Bring

• 3-5 years writing social copy for a brand, agency, publisher, creator, or your own audience, ideally in a high-volume content environment.
• A portfolio that demonstrates both voice and performance, including hooks, captions, scripts, campaigns, or posts you wrote and an explanation of what worked and why.
• Exceptional command of concise writing, with the ability to create clarity, tension, humor, specificity, and momentum in very little space.
• The range to shift between entertainment, education, product storytelling, creator content, community response, and brand moments without losing a coherent voice.
• Deep fluency in social culture and platform conventions, including how copy functions differently across TikTok, Reels, Shorts, YouTube, and other social formats.
• The speed and editorial judgment to generate strong options, take feedback, revise quickly, and maintain accuracy and consistency across a high-volume pipeline.
• Strong collaboration communication and skills.
• A test-and-learn mindset, with the ability to use audience feedback, performance data, and AI-enabled workflows to sharpen ideas without outsourcing judgment or originality.