Senior Copywriter: Social-First Storytelling Pro

mbooth; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Courageous work culture

Professional growth programs

Comprehensive health care and wellness

Job summary

M Booth is seeking a social-first, conceptual Senior Creative Copywriter to join our Creative Team supporting the Google account. This is a writer’s role—someone who lives for the craft of words, voice, and narrative rhythm, working side-by-side with art directors, designers, and motion animators to craft human-centric storytelling.

You’ll editorially lead across platforms (TikTok, Instagram, YouTube, X, LinkedIn), translating brand strategy into native scripts, shaping bold social campaigns,

Qualifications

• 5-7 years of creative copywriting experience in a creative agency, social-first publisher, or brand-side creative team.
• A strong, diverse portfolio showcasing bold social media campaigns and platform-native video scripts.
• An innate understanding of social video pacing and writing natural, unscripted dialogue for creators.

Responsibilities

• Social-First Video Scriptwriting: craft high-retention scripts for TikTok, Reels, YouTube Shorts.
• Tone & Voice Strategy: adapt brand voice to fit strategies and communities.
• Creative Brainstorming & Ideation: partner with art directors, strategists, and creatives.
• Caption & Editorial Writing: craft headlines and engaging organic scripts.
• Cultural Insight Integration: mine social feeds for trends and translate them into opportunities.
• Creative Presentation: defend copy and concepts to internal teams and clients.
• Collaborative Concepting: work with designers, editors, strategists, and art directors.

Skills

Creative copywriting

Social-first storytelling

Platform-native scripting

Collaboration with art directors

Voice & tone adaptation

Job description

M Booth is seeking a social-first, conceptual Senior Creative Copywriter to join our Creative Team supporting the Google account. This is a writer’s role—someone who lives for the craft of words, voice, and narrative rhythm, working side-by-side with art directors, designers, and motion animators to craft human-centric storytelling.

You’ll editorially lead across platforms (TikTok, Instagram, YouTube, X, LinkedIn), translating brand strategy into native scripts, shaping bold social campaigns,