Senior Copywriter: Culture-Driven Social Campaigns

VML South Africa; Chicago (IL); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Hybrid work model

401k match

Paid time off

Job summary

VML is seeking a witty, culturally fluent Senior Copywriter to lead campaigns that connect brands to culture—and people to brands. You’ll turn insights into big ideas and bring them to life through sharp storytelling across social formats.

You’ll collaborate with an Art Director and cross-functional teams to craft captions, scripts and campaigns for platforms like TikTok, Instagram and YouTube Shorts, while maintaining brand voice and tone.

Qualifications

• Strong conceptual instincts with a portfolio showing social work, campaign thinking and tonal range.
• Experience creating conceptual campaigns and social-first activations for brands.
• Deep understanding of social platforms and how to write for each including TikTok, Instagram, YouTube Shorts, Pinterest, etc.

Responsibilities

• Concept ideas grounded in human insight, cultural relevance and platform behavior.
• Craft compelling copy across all formats: captions, on-screen-text, content series, campaigns, creator briefs and more.
• Adapt to a range of brand voices and tones while maintaining clarity, personality and consistency.
• Partner with an Art Director to bring concepts to life across platforms like TikTok, Instagram, YouTube Shorts, Pinterest and more.
• Collaborate with creative leads, strategists, producers and social managers to translate insights into compelling creative, as well as creators to make work that moves fast and hits the moment.
• Participate in brainstorms, writers’ rooms and quick-turn ideation.
• Present work internally and externally with clarity, confidence and a strong creative POV.
• Stay plugged into trends, formats, memes, platform language and culture.

Skills

Conceptual instincts

Social copywriting

Campaign thinking

Tone adaptation

Platform writing

Job description

VML is seeking a witty, culturally fluent Senior Copywriter to lead campaigns that connect brands to culture—and people to brands. You’ll turn insights into big ideas and bring them to life through sharp storytelling across social formats.

You’ll collaborate with an Art Director and cross-functional teams to craft captions, scripts and campaigns for platforms like TikTok, Instagram and YouTube Shorts, while maintaining brand voice and tone.