Social Analytics Director: Insights & Impact

Digitalmediamanagement; Los Angeles (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Digital Media Management, a Keywords Studios company, seeks a Director of Social Analytics to lead a growing Analytics team and establish a consistent framework for measuring client success across social campaigns.

The role requires 7–10 years in social analytics, expertise across paid/owned/earned channels, and strong storytelling with data, plus experience presenting insights to clients and guiding cross-functional teams.

Qualifications

• 7-10 years of experience in social analytics
• Expert knowledge of paid, owned, and earned channels
• Proven ability to tell stories from social metrics
• Experience with data modeling using social metrics
• Proficient with data viz tools (Excel, Power BI, Tableau)
• Client-facing experience and ability to present to stakeholders
• Strong leadership and cross-functional collaboration skills
• Experience leading analytics teams and mentoring analysts

Responsibilities

• Formulate a data and reporting POV to measure success across social campaigns
• Lead development of dashboards to monitor KPIs
• Develop and present priority reports to client stakeholders
• Set campaign benchmarks and KPIs with clients
• Evaluate analytics tools and manage vendor relationships
• Explore AI solutions to scale reporting services
• Mentor and grow a team of social analysts
• Collaborate with strategy to inform social audits and playbooks

Skills

Social analytics

Data storytelling

Leadership

Client-facing

Data visualization

Communication

AI in reporting

Cross-functional collaboration

Tools

Excel

Power BI

Tableau

Data Studio

Sprinklr

Sprout

Rival IQ

Job description

Digital Media Management, a Keywords Studios company, seeks a Director of Social Analytics to lead a growing Analytics team and establish a consistent framework for measuring client success across social campaigns.

The role requires 7–10 years in social analytics, expertise across paid/owned/earned channels, and strong storytelling with data, plus experience presenting insights to clients and guiding cross-functional teams.