Director, Social Analytics

Digitalmediamanagement; Los Angeles (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Digital Media Management, a Keywords Studios company, seeks a Director of Social Analytics to lead a growing Analytics team and establish a consistent framework for measuring client success across social campaigns.

The role requires 7–10 years in social analytics, expertise across paid/owned/earned channels, and strong storytelling with data, plus experience presenting insights to clients and guiding cross-functional teams.

Qualifications

• 7-10 years of experience in social analytics
• Expert knowledge of paid, owned, and earned channels
• Proven ability to tell stories from social metrics
• Experience with data modeling using social metrics
• Proficient with data viz tools (Excel, Power BI, Tableau)
• Client-facing experience and ability to present to stakeholders
• Strong leadership and cross-functional collaboration skills
• Experience leading analytics teams and mentoring analysts

Responsibilities

• Formulate a data and reporting POV to measure success across social campaigns
• Lead development of dashboards to monitor KPIs
• Develop and present priority reports to client stakeholders
• Set campaign benchmarks and KPIs with clients
• Evaluate analytics tools and manage vendor relationships
• Explore AI solutions to scale reporting services
• Mentor and grow a team of social analysts
• Collaborate with strategy to inform social audits and playbooks

Skills

Social analytics

Data storytelling

Leadership

Client-facing

Data visualization

Communication

AI in reporting

Cross-functional collaboration

Tools

Excel

Power BI

Tableau

Data Studio

Sprinklr

Sprout

Rival IQ

Job description

Digital Media Management (DMM), a Keywords Studios company, is a leading full-service digital agency, content studio and incubator specializing in social-first, "always-entertaining" marketing. DMM works with movie studios, television networks, streaming services and consumer brands to create groundbreaking social media campaigns via fan activations, innovative content creation, results-driven paid media planning, and strategic influencer-brand partnerships.

We are seeking a Director, Social Analytics to lead our small but growing Analytics team. The Director, Social Analytics will work across our service lines to build a consistent, researched framework for measuring success for our clients. Our ideal candidate will pair a passion and curiosity for social media with a deep understanding of data-driven storytelling to mentor and guide a team of Social Media Analysts in building impactful, strategic recommendations and reports.

Successful candidates must have 7-10 years of experience in the social analytics space with an in-depth understanding of organic and paid social media, preferably within an agency environment.

Responsibilities

• Formulate and establish a strong data and reporting POV that DMM will use to measure success across social media campaigns
• Act as the resident expert on social media platform data and the impact or implications of various metrics as they pertain to performance.
• Lead the development of reporting infrastructure and dashboards to monitor key KPIs
• Develop and present priority reports and presentations with client stakeholders, transforming data into compelling stories with clear, actionable insights.
• Work with clients to establish key campaign benchmarks and KPIs
• Evaluate and recommend additional analytics and consumer research tools, manage relationships with vendors, and lead internal trainings on new tools
• Explore, vet and implement AI solutions into reporting services where relevant to scale
• Manage and mentor a team of social analysts with a focus on growth, learning, and development
• Guide a team of social analysts in their development of reports, ensuring quality and accuracy
• Partner with the strategy team to provide insights used to inform social audits, playbooks, and new business pitches
• Partner with Creative, Partnerships and Platform teams to align on methods for measuring success across service lines and provide ways of combining service metrics into a single story for clients

Qualifications

• 7-10 years of experience in social analytics, ideally with entertainment, gaming or brand clients
• Expert knowledge of how paid, earned, and owned channels work together
• Proven ability to tell impactful strategic stories informed by social metrics and other available data
• Proven approach to data modeling using social media metrics to build benchmarks and measure ROI for clients
• Experience using Data Visualization tools such as Excel, Power BI, Tableau, Data Studio, etc.
• Able to synthesize complex data and findings into clear and concise insights
• Client-facing experience with a track record of building trusted client relationships
• Excellent communication and presentation skills, with the ability to articulate complex data insights to non-technical stakeholders
• Proficient in document and deck presentation building using Google Suite and other tools
• Proficient in social platforms (TikTok, Instagram, Facebook, X, Discord, Reddit) and reporting tools (Sprinklr, Sprout, Rival IQ, etc)
• Strong leadership and collaboration skills, with experience leading cross-functional teams
• Ability to manage multiple projects and tight deadlines in a fast-paced environment

Working Hours & Location

• M-F: 9am- 5pm PST
• Must be located in the greater Los Angeles area

Company culture you ask? Our company culture is casual, fun, and empowering. There is a lot of room for growth in this role! That's right, no glass ceiling and room to learn.

Applicants must reside in the United States and be authorized to work in the U.S. This position is limited to U.S.-based employees for payroll and compliance reasons and is not eligible for international remote work.

Digital Media Management is an equal opportunity employer. We work together to create a space that fosters diversity and inclusion across race, color, gender, sexual orientation, gender identity/expression, disability, age, national origin, and veteran status. Our diversity strategy is simple: grow a team of creative, innovative, passionate people from varied backgrounds to produce best-in-class digital campaigns.