Director, Analytics – Global Impact (Remote-Eligible)

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 135,000 - 194,000; Full time

Benefits offered by this job

Paid time off

Medical coverage

401k

Work from anywhere program

Job summary

Starcom is seeking a Director, Analytics to lead digital and offline analytics across client brands, serving as the main contact for digital measurement and analytics. You will quantify campaign performance, inform media planning and buying, and mentor a team of analysts in a dynamic advertising technology environment.

The role emphasizes data visualization, client collaboration, and strategic vision, with a focus on cutting-edge research methods and storytelling that informs decision-making.

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 7+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
• 4+ years of people management experience with progressing responsibilities
• A strong history of managing individuals, leading of teams, and client management
• Excellent project management, organizational, and communication skills
• Strong grounding in traditional and digital media advertising effectiveness
• Familiarity with syndicated and customer data environments
• Advanced knowledge of the measurement vendor marketplace and able to evaluate new capabilities
• Experience with statistical software packages (SAS,R, Python) a plus
• Proficiency in Microsoft Office Suite with advanced understanding of Excel
• Experience with visualization tools such as Tableau, GoodData, Datorama
• Familiarity with relational database concepts

Responsibilities

• Execute, manage, and deliver best-in-class measurement to inform media buying
• Develop, manage, and mentor a team and lead strategic efforts and departmental vision
• Develop approaches to address complex research and measurement challenges
• Lead data-centered learning initiatives on client’s behalf to inform optimizations and impact future plans
• Execute measurement focused on ad/media effectiveness to drive campaign performance
• Lead and support analytics activities such as modeling and statistical analysis
• Proactively educate internal and external clients on research, tools and approaches
• Communicate opportunities, learnings and recommendations with authority and credibility
• Craft POV’s for internal and external knowledge sharing
• Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge
• Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations
• Lead strategic efforts and departmental vision
• Lead discussions around KPI development, and technology integrations that can improve efficiency, range or quality of data, or support new media
• Guide internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-making
• Collaborate with client contacts to establish deep knowledge of client’s business goals and challenges
• Develop client Learning Agendas and construct and execute "test and learn" measurement and consumer research roadmaps tied business questions and key performance goals

Skills

Project management

Leadership

Client management

Communication

Data visualization

Storytelling

Education

Bachelor’s degree preferred in marketing/advertising/communications/business/sociology/consumer insights

Tools

SAS

R

Python

Tableau

GoodData

Datorama

Excel

Job description

Starcom is seeking a Director, Analytics to lead digital and offline analytics across client brands, serving as the main contact for digital measurement and analytics. You will quantify campaign performance, inform media planning and buying, and mentor a team of analysts in a dynamic advertising technology environment.

The role emphasizes data visualization, client collaboration, and strategic vision, with a focus on cutting-edge research methods and storytelling that informs decision-making.