Shopper Marketing & Retail Media Lead

Tyson Foods; Springdale (AR); On-site; USD 90,000 - 130,000; Full time

Job summary

Tyson Foods in Springdale, AR seeks a Retail Media Manager to shape shopper marketing strategies for our Rapid Growth BU in grocery retailers. You will plan, develop, and execute plans for brands with Kroger, ALBSCO, and others, coordinating with sales, brand, and retailer teams.

The role emphasizes ROI, budget management, agency oversight, and insights-driven decision making. Travel limited; sponsorship not available; 1ST SHIFT.

Qualifications

• BS in marketing or related business field.
• 5+ years in marketing, sales, market research or agency in CPG.
• Experience with advertising agencies and retail brand marketing preferred.

Responsibilities

• Developing and executing strategic and tactical annual plans for each of the assigned retailers.
• Conducting annual planning with Tyson sales teams for assigned retailers.
• Improving marketing return on investment versus prior periods.
• Managing and maintaining annual budgets.
• Securing alignment to and approval of plans among Tyson Sales teams, Tyson Brand teams, and retailer Marketing and Merchandising teams.
• Engaging Tyson’s Shopper Insights team to provide insights-based rationale for plans.

Skills

Shopper marketing

Budget management

Cross-functional collaboration

Marketing strategy

Education

BS in marketing

Tools

Excel

IRI Mintel Retail Link

Job description

Tyson Foods in Springdale, AR seeks a Retail Media Manager to shape shopper marketing strategies for our Rapid Growth BU in grocery retailers. You will plan, develop, and execute plans for brands with Kroger, ALBSCO, and others, coordinating with sales, brand, and retailer teams.

The role emphasizes ROI, budget management, agency oversight, and insights-driven decision making. Travel limited; sponsorship not available; 1ST SHIFT.