Retail Media Manager

Tyson Foods; Springdale (AR); On-site; USD 90,000 - 130,000; Full time

Job summary

Tyson Foods in Springdale, AR seeks a Retail Media Manager to shape shopper marketing strategies for our Rapid Growth BU in grocery retailers. You will plan, develop, and execute plans for brands with Kroger, ALBSCO, and others, coordinating with sales, brand, and retailer teams.

The role emphasizes ROI, budget management, agency oversight, and insights-driven decision making. Travel limited; sponsorship not available; 1ST SHIFT.

Qualifications

• BS in marketing or related business field.
• 5+ years in marketing, sales, market research or agency in CPG.
• Experience with advertising agencies and retail brand marketing preferred.

Responsibilities

• Developing and executing strategic and tactical annual plans for each of the assigned retailers.
• Conducting annual planning with Tyson sales teams for assigned retailers.
• Improving marketing return on investment versus prior periods.
• Managing and maintaining annual budgets.
• Securing alignment to and approval of plans among Tyson Sales teams, Tyson Brand teams, and retailer Marketing and Merchandising teams.
• Engaging Tyson’s Shopper Insights team to provide insights-based rationale for plans.

Skills

Shopper marketing

Budget management

Cross-functional collaboration

Marketing strategy

Education

BS in marketing

Tools

Excel

IRI Mintel Retail Link

Job description

Job Details

Job Details: SUMMARY: Tyson Foods is raising the world’s expectation of how much good food can do. The Shopper Team is experiencing exciting growth, creating opportunities to make a meaningful impact while working alongside talented cross-functional partners. The Retail Media Manager (Marketing Manager) offers the opportunity to help shape shopper marketing strategies, influence business growth, and collaborate with leading grocery retailers. The primary responsibility for the Retail Media Manager (Marketing Manager) is to plan, develop, and execute shopper marketing strategies and plans for the portfolio of brands within the Rapid Growth BU for grocery retailers such as Kroger, ALBSCO, and others.

Responsibilities

• Developing and executing strategic and tactical annual plans for each of the assigned retailers.


• Conducting annual planning with Tyson sales teams for assigned retailers.


• Improving marketing return on investment versus prior periods.


• Managing and maintaining annual budgets.


• Securing alignment to and approval of plans among Tyson Sales teams, Tyson Brand teams, and retailer Marketing and Merchandising teams.


• Engaging Tyson’s Shopper Insights team to provide insights-based rationale for plans.


• Conducting strategic business analyses and identifying key business drivers.


• Developing and executing launch plans for supported brands.


• Applying marketing expertise to complete tasks outside of agency support, including developing training materials and writing copy.


• Managing and directing agency work when applicable.


• Managing personal Travel and Expense budgets.


• Performing additional duties as assigned by management.

What Success Looks Like

• Demonstrate the ability to work effectively as part of a team.


• Provide situational leadership and support where appropriate.


• Ensure projects are completed with quality and delivered on time and at or below budget.


• Perform at a high capacity while managing significant workloads and responding quickly to unanticipated customer-generated requests.


• Resolve conflicts in a productive and professional manner.


• Build strong partnerships across multiple teams and business functions.


• Drive results through collaboration, influence, and strategic thinking.

Why Join the Team

• Opportunity to contribute to a growing and dynamic business unit.


• Exposure to leading retailers and well-known consumer brands.


• Collaborative environment with cross-functional teamwork.


• Ability to influence strategy and business growth through shopper insights and marketing expertise.


• Leadership opportunities through agency and direct report management.


• Exposure to innovative product launches and brand development initiatives.

Requirements

Education: BS in marketing or another business-related field required.

Experience: 5 plus years experience in marketing sales market research and/or agency in Food or other Consumer Packaged Goods industry. Successful candidate will have past experience working with advertising agencies and some experience in marketing brands in a retail environment. Past Shopper Marketing experience preferred.

Computer Skills: Thorough understanding of Microsoft Office applications with a strong emphasis focused on building Excel spreadsheets as analysis tools. Proficient systems knowledge and experience with syndicated data IRI Mintel Retail Link preferred.

Communication Skills: Excellent verbal and written communication skills. Public speaking skills for presentations to senior management peers and customers required.

Special Skills: Strong project management trouble-shooting and problem- solving skills; strategic skill sets based on a combination of fact- based shopper data and qualitative data to create customer visions for sustained business growth; leadership by influence not by role authority; ability to comfortably sell ideas to others who ultimately will make the business decisions Buyer Sales Leader Brand Manager Sales Planning Team ; work cross-functionally with a multitude of Brand Teams and Business Units who each have different processes and management styles; ability to lead agency based on project management from creative concept to execution; write agency assignment briefs creative briefs and be an advocate for those customers in your assigned region s ; ability to work within Tyson s systems to execute projects within NPD MRS Tango etc.

Supervisory: This position will manage one direct report and a dedicated agency team and must be able to motivate delegate manage and empower this team.

Travel: Limited.

Position Specific Requirements: Must reside in the United States to be considered. Sponsorship is not available for this position. Relocation Assistance Eligible: Yes. Work Shift: 1ST SHIFT (United States of America).

Hourly Applicants ONLY.

Equal Opportunity & Accessibility

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson Foods, Inc. is an Equal Opportunity Employer.

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About the Company

Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations. Join us on the journey. At Tyson, we feed the world like family. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy! We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business. We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work. To learn more about our culture, please read Our Purpose.