SFMC Product Owner - Remote/Hybrid, Campaign & Governance

SSB002 SOUTHSTATE BANK, NATIONAL ASSOCIATION; San Antonio (TX); Hybrid; USD 116,000 - 186,000; Full time

Job summary

SouthState Bank is seeking a SFMC Product Owner to lead the strategy, governance, and ongoing optimization of Salesforce Marketing Cloud and Hightouch CDP. You will own the platform roadmap, manage stakeholder input, and coordinate campaigns, journeys, and automations across the organization.

This role acts as the bridge between Marketing, IT, data, compliance, vendors, and business stakeholders to ensure the platform is stable, secure, scalable, and aligned to business goals.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Information Systems, or related field, or equivalent practical experience.
• 5+ years of experience in marketing automation, marketing operations, CRM, digital marketing, or related marketing technology roles.
• Hands-on experience with Salesforce Marketing Cloud administration, campaign operations, journey management, segmentation, automation, and platform governance.
• Strong understanding of Salesforce Marketing Cloud business units, user roles, permissions, sender profiles, send classifications, subscriber management, and campaign deployment processes.
• Experience translating business goals into technical requirements and explaining platform capabilities to non-technical stakeholders.
• Strong leadership, analytical, organizational, communication, troubleshooting, and process improvement skills.
• Understanding of data privacy, consent management, email compliance, deliverability, and data quality best practices.

Responsibilities

• Own and maintain the Salesforce Marketing Cloud roadmap, ensuring platform priorities align with marketing strategy and business needs.
• Manage stakeholder intake, requirements gathering, prioritization, and backlog planning for campaigns, journeys, automations, and platform enhancements.
• Lead campaign operations planning, including intake workflows, production timelines, QA checkpoints, approvals, deployment readiness, release coordination, and post-launch review.
• Ensure alignment across multiple product backlogs and maximize value, while improving delivery processes.
• Monitor platform health, send deliverability, data movement, and operational risks; coordinate resolution with internal teams, Salesforce, and vendors.
• Translate business needs into scalable platform capabilities, data requirements, and marketing automation solutions with IT and data stakeholders.
• Establish governance standards, documentation, naming conventions, and training materials for Salesforce Marketing Cloud users.
• Support design, execution, and optimization of customer journeys, email campaigns, automations, segmentation, and personalization across lifecycle.

Skills

Salesforce Marketing Cloud

Campaign operations

Backlog management

Stakeholder management

Governance

Data compliance

Education

Bachelor’s degree in Marketing, Business, Communications, Information Systems, or related field

Tools

Salesforce Marketing Cloud

Hightouch

SQL

AMPscript

Content Builder

Job description

SouthState Bank is seeking a SFMC Product Owner to lead the strategy, governance, and ongoing optimization of Salesforce Marketing Cloud and Hightouch CDP. You will own the platform roadmap, manage stakeholder input, and coordinate campaigns, journeys, and automations across the organization.

This role acts as the bridge between Marketing, IT, data, compliance, vendors, and business stakeholders to ensure the platform is stable, secure, scalable, and aligned to business goals.