Product Owner, SFMC & Data Cloud

Texas Capital; Austin (TX); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Fertility and family building aids

Life and disability insurance

401K match

Job summary

Texas Capital Bank is seeking a strategic Salesforce Marketing Cloud (SFMC) expert to lead scalable, data-driven marketing solutions. You will translate goals into technical strategies, manage the SFMC platform and roadmap, and ensure integration with Salesforce and Customer Data Platform.

You will bridge marketing, technology, and analytics teams to drive automation, personalization, and governance. The role demands 5+ years in product or data roles, strong SQL and analytics tooling, and a

Qualifications

• Bachelor’s degree or higher in a relevant field.
• At least 5 years in Product Manager, Data Product Owner, or Business Analyst roles.
• Familiarity with CDPs, Data Cloud, and Salesforce Marketing Cloud.
• Experience with CRM systems and analytics tools.
• Strong SQL and data visualization skills.
• Excellent communication and stakeholder engagement abilities.
• Ability to operate at an abstract level and deliver high-impact solutions.
• Business degree (BBA) is a plus.

Responsibilities

• Translate marketing goals into SFMC data enablement strategies.
• Own SFMC platform roadmap, release management, and governance.
• Be SFMC subject matter expert on automation and deliverability.
• Coordinate between marketing, technology, and analytics teams.
• Define audiences and data mappings in the Customer Data Platform.
• Manage SFMC Automations and Journeys across data extensions.
• Ensure compliant, high-quality customer communications across channels.

Skills

Strategic thinking

Communication

Cross-functional collaboration

Problem solving

Data-driven decisions

Education

Bachelor's degree in Computer Science, Marketing, Data Science, or related field

BBA in business

Tools

Salesforce

Google Analytics

Adobe Analytics

Tableau

Power BI

SQL

Job description

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.

Texas Capital Bank is seeking a strategic Salesforce Marketing Cloud (SFMC) expert to lead the execution of scalable, data-driven marketing solutions. This role will translate marketing goals into technical strategies, manage the SFMC platform and roadmap, and ensure seamless integration with Salesforce and Customer Data Platform. Acting as a key liaison between marketing, technology, and analytics teams, the ideal candidate will drive automation, personalization, and governance while maintaining high standards of data quality, compliance, and campaign performance in a fast-paced, agile environment.

Responsibilities

• Translate marketing goals into SFMC solutions and data enablement strategies, collaborating with the Technology team to ensure infrastructure supports scalable campaign execution
• Accountable for Marketing Cloud platform, solution roadmap, release management and support; partner with stakeholders and product team to validate requirements
• Serve as business SFMC subject matter expert on automation, personalization, deliverability, and governance
• Act as the bridge between marketing, technology, and analytics teams, ensuring alignment of data strategies with business priorities and technical feasibility
• Review current lead flow rules and prioritization
• Facilitate definition of key populations and audiences within the Customer Data Platform
• Manage Salesforce Marketing Cloud Automations and Journeys that populate data from data extensions with appropriate task and event creation
• Lead all aspects of customer communication across email, Cloud Pages, and subscription lists—ensuring accuracy, quality, and compliance
• Oversee business unit deployment with technology; manage Salesforce Marketing Cloud pipeline leveraging multiple business units synced to Sales Cloud that rely on the Salesforce Marketing Cloud Multi-Org Connector to Sales Cloud
• Analyze data sets, define mapping and transformation logic, and ensure seamless ingestion and enrichment processes in SFMC
• Stay current on SFMC updates and industry best practices
• Lead in a fast-paced, agile environment
• Perform additional ad hoc tasks as needed

Qualifications

• Bachelor’s degree in Computer Science, Marketing, Data Science, or a related field
• At least 5 years of experience as Product Manager, Data Product Owner, or a Business Analyst focusing on customer data, Martech, or data platforms
• Familiarity with Customer Data Platforms (CDPs), preferably Data Cloud and Salesforce Marketing Cloud, and a solid understanding of data integration processes
• Experience working with CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital marketing technologies
• Strong proficiency in SQL, data analysis, and data visualization platforms (e.g., Tableau, Power BI): able to interpret campaign data and optimize performance
• Excellent communication skills to bridge technical concepts with business insights for stakeholders of varying expertise levels
• Exceptional organizational skills, with ability to constantly plan-ahead and surface hidden risks as necessary
• Ability to work at an abstract level and continuously pivot to arrive at the highest impact answer for the customer
• BBA in business or related field required

The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.