SFMC Email Marketing Automation Lead (Hybrid)

FORDHAM University; New York (NY); Ibrido; USD 70.000 - 75.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental, and vision insurance

Flexible spending accounts

Retirement plans

Life insurance

Short and long-term disability

Tuition remission

Generous time off

Descrizione del lavoro

Fordham University in New York, NY, is seeking an Email Marketing Automation Specialist to design and optimize advanced email campaigns using Salesforce Marketing Cloud at the Lincoln Center campus.

The role reports to the Associate Director, Email Marketing and Automation, and requires strong SFMC expertise, Journey Builder, and data extensions within a collaborative, hybrid work environment.

Competenze

• Bachelor’s degree required in Marketing, Communications, Business, or related field.
• Minimum of 3 years of progressive experience in email marketing automation.
• Strong knowledge of email marketing best practices, segmentation, personalization, and deliverability.

Mansioni

• Collaborates with AVP for Enrollment Marketing and Admissions to align email strategies with recruitment goals.
• Maps complex journeys in Salesforce Marketing Cloud using Journey Builder and audience segmentation.
• Designs, builds, and deploys high-volume automated email campaigns and newsletters.
• Develops AMPscript or SSJS for dynamic content and personalized emails.
• Creates and manages data extensions, templates, and testing strategies.
• Ensures accessibility, brand compliance, and CAN-SPAM regulations across all emails.
• Monitors metrics and provides insights to optimize ROI and performance.
• Partners with SFMC Admins/Data Managers to ensure data integrity and smooth integrations.

Conoscenze

Email marketing strategy

A/B testing

Data-driven decisions

Communication skills

Project management

Formazione

Bachelor’s degree in Marketing, Communications, Business, or related field

Strumenti

Salesforce Marketing Cloud (SFMC)

Journey Builder

Automation Studio

Content Builder

Data Extensions

AMPscript

SSJS

SQL

HTML/CSS

Google Analytics

Mailchimp

SlateCRM

Descrizione del lavoro

Fordham University in New York, NY, is seeking an Email Marketing Automation Specialist to design and optimize advanced email campaigns using Salesforce Marketing Cloud at the Lincoln Center campus.

The role reports to the Associate Director, Email Marketing and Automation, and requires strong SFMC expertise, Journey Builder, and data extensions within a collaborative, hybrid work environment.