Email Marketing Automation Specialist

Fordham University; New York (NY); Ibrido; USD 70.000 - 75.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental, and vision insurance

Flexible spending accounts

Retirement plans

Life insurance

Short and long-term disability

Tuition remission

Generous time off

Descrizione del lavoro

Fordham University in New York, NY, is seeking an Email Marketing Automation Specialist to design and optimize advanced email campaigns using Salesforce Marketing Cloud at the Lincoln Center campus.

The role reports to the Associate Director, Email Marketing and Automation, and requires strong SFMC expertise, Journey Builder, and data extensions within a collaborative, hybrid work environment.

Competenze

• Bachelor’s degree required in Marketing, Communications, Business, or related field.
• Minimum of 3 years of progressive experience in email marketing automation.
• Strong knowledge of email marketing best practices, segmentation, personalization, and deliverability.

Mansioni

• Collaborates with AVP for Enrollment Marketing and Admissions to align email strategies with recruitment goals.
• Maps complex journeys in Salesforce Marketing Cloud using Journey Builder and audience segmentation.
• Designs, builds, and deploys high-volume automated email campaigns and newsletters.
• Develops AMPscript or SSJS for dynamic content and personalized emails.
• Creates and manages data extensions, templates, and testing strategies.
• Ensures accessibility, brand compliance, and CAN-SPAM regulations across all emails.
• Monitors metrics and provides insights to optimize ROI and performance.
• Partners with SFMC Admins/Data Managers to ensure data integrity and smooth integrations.

Conoscenze

Email marketing strategy

A/B testing

Data-driven decisions

Communication skills

Project management

Formazione

Bachelor’s degree in Marketing, Communications, Business, or related field

Strumenti

Salesforce Marketing Cloud (SFMC)

Journey Builder

Automation Studio

Content Builder

Data Extensions

AMPscript

SSJS

SQL

HTML/CSS

Google Analytics

Mailchimp

SlateCRM

Descrizione del lavoro

Position Details

Position Information

About Fordham

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program (EAP); tuition remission; and generous time off.

• medical, dental, and vision insurance
• flexible spending accounts
• retirement plans
• life insurance
• short and long-term disability
• employee assistance program (EAP)
• tuition remission
• generous time off

Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Title of Position

Email Marketing Automation Specialist

Position Number A11120

FLSA Exempt

Scheduled Hours Per Week 35

Department Marketing and Communications

Campus Lincoln Center

Work Arrangement Hybrid

Hybrid Policy: Please review the Hybrid Policy at www.fordham.edu/hybridpolicy.

Position Summary

Reporting to the Associate Director, Email Marketing and Automation, the Email Marketing Automation Specialist plays a key role on the Online Engagement Team within University Marketing and Communications. This person develops, implements, and optimizes advanced email marketing campaigns to support Fordham University’s communications and enrollment goals.

This role requires a strong grasp of marketing automation principles and expert technical skills with Salesforce Marketing Cloud (SFMC).

As part of an integrated, cross-functional marketing team, the specialist will use Marketing Cloud’s features, such as personalized communication journeys (Journey Builder) and audience segmentation, to support internal and external communications as well as the onboarding of email editors across campus with email best practices in mind.

Essential Functions

• Collaborates with the AVP for Enrollment Marketing and University Admissions leadership to develop comprehensive email marketing strategies aligned with institutional recruitment goals.
• Maps out complex communication journeys within Salesforce Marketing Cloud using Journey Builder, considering various audience segments and campaign goals.
• Stays current with email marketing best practices, industry trends, and Salesforce Marketing Cloud updates to ensure innovative and effective campaign execution.
• Designs, builds, and deploys a high volume of automated and ad-hoc email campaigns, including drip campaigns, newsletters, event invitations, and personalized communications, primarily within Marketing Cloud.
• Develops and manages AMPscript or SSJS for dynamic content, personalization, and conditional logic within emails.
• Creates and manages custom data extensions.
• Ensures all email communications adhere to brand guidelines, accessibility standards, and CAN - SPAM regulations.
• Develops and implements A/B testing strategies for subject lines, content, calls-to-action, and send times to optimize performance.
• Serves as a primary expert user of Salesforce Marketing Cloud (SFMC), including Journey Builder, Automation Studio, Content Builder, and data extensions.
• Manages and maintains email templates, ensuring consistency and effectiveness across all communications.
• Collaborates with SFMC Administrators/Data Managers and IT to ensure data integrity and seamless integration, particularly with the Managed Email Repository (MER).
• Troubleshoots and resolves technical issues related to email deployment and tracking within Marketing Cloud.
• Monitors, analyzes, and reports on key email marketing metrics (e.g., open rates, click-through rates, conversion rates, deliverability) using Marketing Cloud’s reporting tools (including advanced marketing attribution and Path Optimizer).
• Provides regular insights and recommendations to optimize campaign performance and improve ROI.
• Conducts audience segmentation analysis to identify opportunities for more targeted and personalized communications.
• Works closely with content creators, graphic designers, and other marketing team members to ensure timely delivery of assets for campaigns.
• Collaborates with admissions counselors and other stakeholders to understand communication needs and incorporate feedback.
• Communicates campaign performance and insights effectively to various stakeholders.

Essential Functions Note

This list is not intended to be an exhaustive list.

The University may assign additional related duties as necessary.

Management Responsibilities

Not responsible for supervision or oversight of others.

Required Qualifications: Education and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of progressive experience in email marketing automation, with a strong focus on strategy, development, and optimization.

Required Qualifications: Knowledge and Skills

• Demonstrated proficiency with Salesforce Marketing Cloud (SFMC) is mandatory. This includes hands-on experience with Journey Builder, Automation Studio, data extensions, and Content Builder.
• Proven experience in developing and executing complex email nurture campaigns and drip sequences.
• Strong understanding of email marketing best practices, including segmentation, personalization, A/B testing, and deliverability.
• Proficiency with AMPscript and HTML / CSS for email template development, dynamic content, and data automation. SQL proficiency a plus.
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven recommendations.
• Exceptional attention to detail and strong organizational skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience working in a higher education enrollment marketing or admissions setting.
• Familiarity with other marketing analytics tools (e.g., Google Analytics).
• Experience with other marketing automation platforms such as Mailchimp or SlateCRM.
• Experience with A/B testing platforms and methodologies beyond basic email client functionality.
• Understanding of SEO principles as they relate to email content.

Minimum Starting Salary

$70,000

Maximum Starting Salary

$75,000

Qualifications

Salary is commensurate with qualifications, experience, and skills.

Is this a Union position?

No

EEO Statement

Fordham University is committed to excellence and welcomes candidates of all backgrounds.

Fordham University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.