SFMC CRM Mastermind: Elevate Client Engagement

CreditAssociates; Plano (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

CreditAssociates in Plano, TX seeks a Client CRM Specialist to own Salesforce Marketing Cloud programs, design customer journeys, and optimize engagement across email and SMS. You will collaborate with Marketing and Compliance to drive results while maintaining governance and data integrity.

The role emphasizes SQL, AMPscript/HTML, and cloud-based campaigns with a focus on customer loyalty and engagement in a financial services context.

Qualifications

• Own SFMC admin, ensure reliable marketing programs.
• Build and optimize multi-step customer journeys across email and SMS.
• Develop dynamic content using AMPscript and SFMC features.
• Partner with stakeholders to translate objectives into scalable automation.
• Ensure compliance, deliverability, and platform governance.

Responsibilities

• Own day-to-day SFMC administration and optimization of automated campaigns.
• Lead multi-step customer journeys across email and SMS using Journey Builder.
• Develop dynamic content with AMPscript/HTML and SFMC capabilities (Cloud Pages).
• Ensure deliverability, compliance, and platform governance with stakeholders.
• Drive QA, testing, and governance to improve reliability and performance.

Skills

SQL

Process Documentation

HTML

Salesforce Marketing Cloud

Journey Builder

Marketing Automation

Tools

Salesforce Marketing Cloud

Journey Builder

AMPscript

SSJS

Cloud Pages

Job description

CreditAssociates in Plano, TX seeks a Client CRM Specialist to own Salesforce Marketing Cloud programs, design customer journeys, and optimize engagement across email and SMS. You will collaborate with Marketing and Compliance to drive results while maintaining governance and data integrity.

The role emphasizes SQL, AMPscript/HTML, and cloud-based campaigns with a focus on customer loyalty and engagement in a financial services context.