Senior Email Marketing Pro, SFMC & SMS Strategy

Colibri Group; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Colibri Group is seeking a Senior Email Marketing Specialist to drive the execution, optimization, and growth of our email and SMS programs across the Accounting Ecosystem. You will own channel strategy, build campaigns in Salesforce Marketing Cloud, and partner with IT and Digital Platforms to activate data for personalized journeys.

The role demands sharp attention to detail, strong analytics, and the ability to manage multiple projects in a fast-paced environment while adhering to CAN-SPAM,

Qualifications

• Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, MobileConnect).
• Hands-on experience with Salesforce Data Cloud, including building segments and activations.

Responsibilities

• Own the email channel strategy for the Accounting Ecosystem and set priorities and roadmaps for email-driven acquisition, engagement, and retention.
• Design, build, and execute email campaigns in Salesforce Marketing Cloud to drive engagement and revenue growth.
• Develop and maintain the email marketing calendar aligned to business objectives and timely execution.
• Create precise workflows in high-volume environments with accuracy.
• Build and manage audiences and segments in SFMC and Data Cloud for accurate personalization.
• Develop automation workflows in Journey Builder and Automation Studio to nurture leads and onboard customers.
• Own the SMS channel in SFMC MobileConnect and drive engagement and conversions.
• Integrate SMS into cross-channel journeys and coordinate timing with email.
• Use Salesforce Data Cloud to activate unified customer data with IT and Digital Platforms.

Skills

Salesforce Marketing Cloud

Salesforce Data Cloud

HTML/CSS for email

Marketing automation

CRM integration

Data-driven decision making

Project management

Education

Bachelor's degree

Tools

AMPscript

SQL

MobileConnect

Data Extensions

SFMC Certifications

Job description

Colibri Group is seeking a Senior Email Marketing Specialist to drive the execution, optimization, and growth of our email and SMS programs across the Accounting Ecosystem. You will own channel strategy, build campaigns in Salesforce Marketing Cloud, and partner with IT and Digital Platforms to activate data for personalized journeys.

The role demands sharp attention to detail, strong analytics, and the ability to manage multiple projects in a fast-paced environment while adhering to CAN-SPAM,