SFMC CRM Architect - Remote/Hybrid

Brightspeed; Charlotte (NC); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Brightspeed is seeking a CRM Specialist to design, build, and optimize customer communications in Salesforce Marketing Cloud and other MarTech tools. You will develop customer journeys, tune reports, and ensure high email deliverability while deploying data-driven campaigns across channels.

The role requires 2+ years in SFMC development/administration, strong communication, and the ability to juggle multiple projects in a fast-paced environment.

Qualifications

• 2+ years of SFMC development and administration experience.
• Strong business acumen with excellent written and oral communication.
• Proven ability to manage multiple projects with prioritization and planning.

Responsibilities

• Build customized customer journeys in Marketing Cloud.
• Optimize Salesforce reports and automations to monitor KPIs.
• Own email platform optimization including deliverability and data feeds.
• Handle automated email campaigns setup, testing, and deployment in SFMC.
• Collaborate with Marketing to drive data-driven campaigns.

Skills

SFMC Development

SFMC Administration

Data insights

Communication

Education

Bachelor’s in Marketing

Tools

Salesforce Marketing Cloud

Automation Studio

Email Studio

Data Extensions

Job description

Brightspeed is seeking a CRM Specialist to design, build, and optimize customer communications in Salesforce Marketing Cloud and other MarTech tools. You will develop customer journeys, tune reports, and ensure high email deliverability while deploying data-driven campaigns across channels.

The role requires 2+ years in SFMC development/administration, strong communication, and the ability to juggle multiple projects in a fast-paced environment.