SFMC CRM Lead: Email & SMS Personalization

CreditAssociates; Plano (TX); On-site; USD 90,000 - 135,000; Full time

Job summary

CreditAssociates in Plano, TX seeks a Client CRM Specialist to lead CRM programs, engagement marketing, and loyalty initiatives that boost client satisfaction and long-term value.

You will own Salesforce Marketing Cloud operations, develop multi-step journeys across email and SMS, and partner with Marketing and product teams to translate business goals into scalable, data-driven campaigns while ensuring deliverability and compliance.

Qualifications

• Experience building CRM programs in marketing or customer engagement.
• Strong SQL, data segmentation, and data integrity skills.
• Familiarity with Salesforce Marketing Cloud and Journey Builder.

Responsibilities

• Lead CRM programs and engagement marketing strategies.
• Develop and optimize customer journeys across email and SMS.
• Ensure deliverability, compliance, and platform governance for campaigns.

Skills

SQL

Process Documentation

HTML

Tools

Salesforce Marketing Cloud

Journey Builder

AMPscript

Cloud Pages

Job description

CreditAssociates in Plano, TX seeks a Client CRM Specialist to lead CRM programs, engagement marketing, and loyalty initiatives that boost client satisfaction and long-term value.

You will own Salesforce Marketing Cloud operations, develop multi-step journeys across email and SMS, and partner with Marketing and product teams to translate business goals into scalable, data-driven campaigns while ensuring deliverability and compliance.