Senior Email & SMS Marketing Specialist

Colibri Group; Oregon; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Colibri Group in the United States seeks a Senior Email Marketing Specialist to own the email and SMS channel strategy within the Accounting Ecosystem, build campaigns in Salesforce Marketing Cloud, and turn performance data into actionable decisions.

This role requires 5+ years in marketing automation, a Bachelor’s degree, and hands-on SFMC and Data Cloud experience, plus strong HTML/CSS skills for email design and rigorous attention to deliverability and compliance.

Qualifications

• Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, MobileConnect).
• Hands-on experience with Salesforce Data Cloud, including building segments and activations.
• Strong HTML/CSS for email design and troubleshooting.
• Analytical mindset with data-driven decision making.

Responsibilities

• Own the email channel strategy for the Accounting Ecosystem, setting priorities and roadmap for acquisition, engagement, and retention.
• Design, build, and execute email campaigns in Salesforce Marketing Cloud.
• Develop and maintain the email marketing calendar aligned with business objectives.
• Build and manage audiences and segments in SFMC and Data Cloud for accurate personalization.
• Create and optimize SMS campaigns in SFMC MobileConnect and integrate into cross-channel journeys.
• Plan and run A/B tests on subject lines, content, and send timing; apply learnings.
• Analyze campaign performance and report insights to stakeholders.

Skills

Salesforce Marketing Cloud

Data Cloud

Email marketing

SMS marketing

HTML/CSS

A/B testing

Analytics

CRM integration

Project management

Detail-oriented

Education

Bachelor's degree

Tools

SQL

AMPscript

Data Extensions

Journey Builder

Job description

Colibri Group in the United States seeks a Senior Email Marketing Specialist to own the email and SMS channel strategy within the Accounting Ecosystem, build campaigns in Salesforce Marketing Cloud, and turn performance data into actionable decisions.

This role requires 5+ years in marketing automation, a Bachelor’s degree, and hands-on SFMC and Data Cloud experience, plus strong HTML/CSS skills for email design and rigorous attention to deliverability and compliance.