SFMC Campaign Architect - Hybrid (Journey & Automation)

Capital One National Association; New York (NY); Hybrid; USD 132,000 - 151,000; Full time

Job summary

Capital One in New York, NY is seeking a Principal Associate who brings extensive Salesforce Marketing Cloud (SFMC) expertise to design journeys, build audiences and test campaigns for well-managed deployments. You will translate marketing goals into actionable SFMC configurations, blending strategy, data extensions and personalization.

You will collaborate with Strategy Leads and MarTech teams to enable journey orchestration, testing agendas, and cross-channel execution, driving modernization

Qualifications

• Bachelor’s Degree or Military experience.
• At least 4 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud.
• At least 4 years of experience leveraging SQL queries to build target audiences.

Responsibilities

• Design journeys, build audiences and test campaigns in SFMC.
• Design and execute cross-channel SFMC journeys based on marketer requirements.
• Collaborate with MarTech leads for platform integrations and omni-channel execution.
• Provide transformation leadership and optimize campaigns.

Skills

SFMC

SQL

AMPscript

Journey Builder

Email Studio

Automation Studio

Data Extensions

HTML

CSS

Target Audiences

Education

Bachelor's Degree

Tools

Hightouch

Workfront

Job description

Capital One in New York, NY is seeking a Principal Associate who brings extensive Salesforce Marketing Cloud (SFMC) expertise to design journeys, build audiences and test campaigns for well-managed deployments. You will translate marketing goals into actionable SFMC configurations, blending strategy, data extensions and personalization.

You will collaborate with Strategy Leads and MarTech teams to enable journey orchestration, testing agendas, and cross-channel execution, driving modernization