SFMC Campaign Architect - Global Email Journeys

Capital One; Richmond (VA); Hybrid; USD 110,000 - 125,000; Full time

Job summary

Capital One is seeking a Principal Associate, SFMC Campaign Specialist to design and optimize journeys, build audiences, and test campaigns across channels. You will leverage SFMC tools (Journey Builder, Email Studio, Automation Studio) and data extensions to deliver personalized marketing at scale.

This hybrid role emphasizes collaboration with Strategy Leads and MarTech teams to modernize digital marketing for Card.

Qualifications

• Bachelor’s degree or military experience.
• At least 4 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud.
• At least 4 years of experience leveraging SQL queries to build target audiences.
• Salesforce Marketing Cloud Certifications: Email Specialist.

Responsibilities

• Partner with Strategy Leads to design journeys, build audiences and test campaigns.
• Design and execute cross-channel SFMC journeys based on marketer requirements.
• Bring expertise in personalization and automation for dynamic content and segmentation.
• Collaborate with MarTech leads for platform integrations and omni-channel execution.
• Translate insights into marketing plans and testing agendas; enable rapid momentum.

Skills

Email marketing

Campaign management

Cross-functional collaboration

Strategic consultation

Communication

Education

Bachelor’s Degree or Military experience

Tools

Salesforce Marketing Cloud (SFMC)

Journey Builder

Email Studio

Automation Studio

Data Extensions

SQL

AMPscript

HTML

CSS

Job description

Capital One is seeking a Principal Associate, SFMC Campaign Specialist to design and optimize journeys, build audiences, and test campaigns across channels. You will leverage SFMC tools (Journey Builder, Email Studio, Automation Studio) and data extensions to deliver personalized marketing at scale.

This hybrid role emphasizes collaboration with Strategy Leads and MarTech teams to modernize digital marketing for Card.