SFMC Campaign Lead: Orchestration & Personalization (Hybrid)

Capital One Group; New York (NY); Hybrid; USD 132,000 - 151,000; Full time

Job summary

Capital One seeks a Principal Associate to lead Salesforce Marketing Cloud (SFMC) campaign design and optimization. You will design journeys, build audiences, test campaigns, and ensure smooth deployments across email and cross-channel channels.

With 4+ years in SFMC and SQL-driven audience targeting, you will champion personalization, automation, and data-driven marketing. This hybrid role offers collaboration with Marketing Strategy and MarTech teams to advance modern, scalable campaigns.

Qualifications

• Bachelor’s degree or Military experience.
• 4+ years planning, building, and analyzing SFMC campaigns.
• 4+ years SQL for audience targeting.
• SFMC Email Specialist certification.
• Experience with Journey Builder, Email Studio, Automation Studio, Data Extensions.
• Proficiency in AMPscript, SQL, SSJS.
• Strong cross-functional collaboration and communication.

Responsibilities

• Design, streamline and optimize SFMC journeys with audiences.
• Design and execute cross-channel SFMC journeys based on marketer requirements.
• Leverage personalization and dynamic content best practices for campaigns.
• Collaborate with Martech for integrations and omni-channel execution.
• Act as transformation advocate and build relationships across teams.
• Monitor campaign performance and provide actionable optimization insights.

Skills

SFMC

SQL

AMPscript

Journey Builder

Data Extensions

HTML

CSS

Email Marketing

Education

Bachelor's Degree

Tools

Workfront

Hightouch

SSJS

Job description

Capital One seeks a Principal Associate to lead Salesforce Marketing Cloud (SFMC) campaign design and optimization. You will design journeys, build audiences, test campaigns, and ensure smooth deployments across email and cross-channel channels.

With 4+ years in SFMC and SQL-driven audience targeting, you will champion personalization, automation, and data-driven marketing. This hybrid role offers collaboration with Marketing Strategy and MarTech teams to advance modern, scalable campaigns.