SFMC Journeys & Campaigns Specialist

Paylocity; West Des Moines (IA); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid work environment

Profit sharing

401(k) with company match

Company-sponsored medical and dental保险

Company-paid life insurance

Company-paid long-term disability

Paid holidays

Generous vacation time

Paid parental leave

Casual dress year-round

Job summary

Homesteaders Life Company is looking for a Salesforce Marketing Cloud Specialist to advance the Marketing Cloud Engagement environment. You will translate business use cases into journeys, automations and campaigns, while coordinating with business users and external partners.

You will build and optimize journeys, manage data extensions, support platform administration, ensure compliance, and monitor campaign performance.

Qualifications

• 3+ years of hands-on Salesforce Marketing Cloud experience.
• Experience building journeys, automations and campaigns in a production environment.
• Ability to document workflows and enable non-technical users.
• Familiarity with CAN-SPAM, CTIA and TCPA compliance.
• Salesforce Administrator certification preferred; Platform App Builder a plus.
• Willing to obtain Salesforce certifications if not held.
• Experience with other enterprise marketing platforms is a plus.

Responsibilities

• Build, launch and optimize Marketing Cloud journeys, automations and triggered campaigns across email, SMS and CloudPages.
• Translate business requirements into campaign logic, segmentation, Data Extensions, queries, trigger criteria and CRM handoffs.
• Support Marketing Cloud administration, including users, roles, permissions, business units and access configuration.
• QA campaign execution end to end, including data, personalization, suppression logic, opt-in/opt-out requirements, deliverability and AI-generated copy.
• Monitor adoption and campaign performance, troubleshoot issues that limit execution.
• Document processes, train business users and coordinate with Salesforce, IT and external partners to improve platform health.

Skills

Salesforce Marketing Cloud

Marketing automation

Campaign operations

Data segmentation

Compliance knowledge

Education

Bachelor’s degree preferred

Tools

Salesforce Data Cloud/Data 360

Job description

Homesteaders Life Company is looking for a Salesforce Marketing Cloud Specialist to advance the Marketing Cloud Engagement environment. You will translate business use cases into journeys, automations and campaigns, while coordinating with business users and external partners.

You will build and optimize journeys, manage data extensions, support platform administration, ensure compliance, and monitor campaign performance.