Senior SFMC Campaign Strategist

Capital One; McLean (VA); Hybrid; USD 121,000 - 138,000; Full time

Job summary

Capital One invites applications for a Principal Associate, Salesforce Marketing Cloud (SFMC) Campaign Specialist to design journeys, build audiences, and test campaigns that enable reliable deployments for the Card business.

The role combines marketing strategy, technical SFMC expertise, and collaboration across teams to transform owned-digital channel marketing. Hybrid work requires three days in the office.

Qualifications

• Bachelor’s Degree or Military experience.
• At least 4 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud.

Responsibilities

• Partner with Marketing Strategy leads to design, streamline and optimize SFMC journeys, including building and filtering audiences.
• Design and execute cross-channel SFMC journeys based on Marketer requirements.
• Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns.
• Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution.
• Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do.
• Establish a network of help and strong relationships across partners to deliver efficient and effective campaigns.

Skills

SFMC

Journey Builder

Email Studio

Automation Studio

Data Extensions

AMPscript

SQL

HTML

CSS

Analytics

Marketing Automation

Campaign design

Stakeholder engagement

Education

Bachelor’s Degree or Military experience

Tools

Salesforce Marketing Cloud (SFMC)

Journey Builder

Email Studio

Automation Studio

Data Extensions

Job description

Capital One invites applications for a Principal Associate, Salesforce Marketing Cloud (SFMC) Campaign Specialist to design journeys, build audiences, and test campaigns that enable reliable deployments for the Card business.

The role combines marketing strategy, technical SFMC expertise, and collaboration across teams to transform owned-digital channel marketing. Hybrid work requires three days in the office.