Hybrid SFMC Campaign Lead – Journeys & Personalization

Capital One; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Capital One, a leading US financial services company, seeks an experienced Principal Associate for Salesforce Marketing Cloud (SFMC) Campaign Specialist. The role involves designing journeys, building audiences, and testing campaigns to enable well-managed deployments and modernization of digital marketing for the Card business.

You will work with Strategy Leads, leverage SFMC tools including Journey Builder, Email Studio, Automation Studio and Data Extensions, and translate insights into

Qualifications

• 4+ years of experience planning, building, and analyzing marketing campaigns using Salesforce Marketing Cloud.
• Experience leveraging SQL queries to build target audiences and reporting.
• Strong knowledge of SFMC components (Journey Builder, Email Studio, Automation Studio, Data Extensions) and data-driven campaign optimization.

Responsibilities

• Design SFMC journeys with Strategy Leads and build audiences for campaigns.
• Test campaigns and ensure well-managed deployments across channels.
• Translate audience insights into marketing plans and testing agendas; collaborate with partners.

Skills

Email marketing

Audience segmentation

Analytics

Communication

Campaign optimization

Education

Bachelor's degree or Military experience

Tools

Salesforce Marketing Cloud (SFMC)

Journey Builder

Email Studio

Automation Studio

Data Extensions

SQL

AMPscript

HTML

CSS

Job description

Capital One, a leading US financial services company, seeks an experienced Principal Associate for Salesforce Marketing Cloud (SFMC) Campaign Specialist. The role involves designing journeys, building audiences, and testing campaigns to enable well-managed deployments and modernization of digital marketing for the Card business.

You will work with Strategy Leads, leverage SFMC tools including Journey Builder, Email Studio, Automation Studio and Data Extensions, and translate insights into