SFMC Campaign Architect – Journey Orchestration Expert

capitalone; New York (NY); Hybrid; USD 132,000 - 151,000; Full time

Job summary

Capital One is seeking a Principal Associate, SFMC Campaign Specialist to design journeys, build audiences, and test campaigns for controlled deployments. The role blends marketing acumen with SFMC expertise, including Journey Builder, Email Studio, Automation Studio, and Data Extensions, to drive modernization of digital marketing for Card.

The role is hybrid, requiring three days in the office weekly, and involves partnering with Strategy Leads, MarTech, and data teams to deliver optimized

Qualifications

• Bachelor’s Degree or Military experience.
• At least 4 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud.
• At least 4 years of experience leveraging SQL queries to build target audiences.

Responsibilities

• Design and optimize SFMC journeys and audiences with Strategy Leads.
• Design and execute cross-channel SFMC journeys based on marketer requirements.
• Bring personalization and marketing automation best practices to campaigns.
• Collaborate with MarTech leads on platform integrations and omni-channel execution.
• Help transform marketing through data-driven insights and scalable processes.
• Build and document technical processes to enable marketing teams.

Skills

SFMC expertise

SQL queries

AMPscript

Email marketing

Journey orchestration

HTML/CSS

Data Extensions

Cross-functional collaboration

Education

Bachelor's Degree or Military experience

Tools

Salesforce Marketing Cloud (SFMC)

Hightouch

Workfront

SSJS

CDP / enterprise MAPs

Job description

Capital One is seeking a Principal Associate, SFMC Campaign Specialist to design journeys, build audiences, and test campaigns for controlled deployments. The role blends marketing acumen with SFMC expertise, including Journey Builder, Email Studio, Automation Studio, and Data Extensions, to drive modernization of digital marketing for Card.

The role is hybrid, requiring three days in the office weekly, and involves partnering with Strategy Leads, MarTech, and data teams to deliver optimized