SFMC Architect & Analytics Leader

Copyleaks; New York (NY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Copyleaks is seeking a highly technical Marketing Operations & Analytics Lead to own the Salesforce ecosystem, specializing in SFMC. You will architect the SFMC stack, design scalable journeys, manage cross-cloud data integrations, and build executive dashboards for leadership and board reporting.

The ideal candidate bridges technical Salesforce execution with strategic marketing analytics, leveraging Journey Builder and AI workflows to drive operational excellence across Sales, Marketing, and

Qualifications

• Deep SFMC Technical Expertise: Hands-on automation in Automation Studio, designing custom Data Extensions, and configuring Journey Builder.
• Multi-Cloud Salesforce Operations: 3+ years of experience managing integrations between Marketing Cloud, Sales Cloud, and Service Cloud using Marketing Cloud Connect.
• Executive Data Visualization: Demonstrated experience building cross-departmental reports and executive dashboards for leadership teams.
• Web & Channel Analytics: Proficiency with GA4 and native CRM analytics to track journeys, attribution, and web metrics.
• Campaign Scale: Ability to manage segmentation and run dynamic multi-channel campaigns across large databases.

Responsibilities

• SFMC Architecture & Automation: Architect and optimize SFMC data structures, Automation Studio workflows, and Journey Builder journeys.
• Systems Integration & Data Flow: Integrate marketing tech into the central CRM; enable multi-cloud data flow via Marketing Cloud Connect.
• Executive Analytics & Reporting: Design dashboards across Salesforce and marketing platforms; report to executives and board members.
• Large-Scale Campaign Operations: Oversee database health, segmentation, rendering, and deliverability for hundreds of thousands of contacts.
• Process Optimization & AI Workflows: Improve workflows and implement AI tools to streamline lead routing and campaign delivery.
• Cross-Functional Collaboration: Align with Sales, Product, and Customer Success for lead-to-revenue alignment.

Skills

SFMC

Data Visualization

GA4

SQL (SFMC Data Views)

AI Workflows

Tools

Marketing Cloud

Marketing Cloud Connect

Journey Builder

Automation Studio

Job description

Copyleaks is seeking a highly technical Marketing Operations & Analytics Lead to own the Salesforce ecosystem, specializing in SFMC. You will architect the SFMC stack, design scalable journeys, manage cross-cloud data integrations, and build executive dashboards for leadership and board reporting.

The ideal candidate bridges technical Salesforce execution with strategic marketing analytics, leveraging Journey Builder and AI workflows to drive operational excellence across Sales, Marketing, and