SFMC Delivery Lead — AI-Driven Digital Marketing

Falcon Smart IT (FalconSmartIT); Alameda (CA); On-site; USD 160,000 - 240,000; Full time

Job summary

Falcon Smart IT is seeking a Digital Marketing Domain Delivery Lead to drive enterprise-scale SFMC initiatives from Alameda, CA on-site. The role requires deep expertise in Salesforce Marketing Cloud, CRM integrations, and AI-enabled marketing strategies to orchestrate omnichannel campaigns and data-driven customer engagement.

The candidate will partner with Marketing, CRM, IT, and product leadership to prioritize capabilities, shape delivery governance, and ensure high-quality, predictable

Qualifications

• 12+ years in IT with 8+ years in Digital Marketing/MarTech delivery.
• 5+ years designing/delivering SFMC solutions (Journey Builder, Email Studio, Automation Studio, Contact Builder).
• 5+ years leading business-facing engagements, governance, and Agile delivery.
• 5+ years integrating SFMC with Salesforce CRM and enterprise apps via APIs.
• 3+ years driving AI/GenAI-enabled marketing, data-driven engagement, omnichannel strategy.
• Experience in Life Sciences/Pharma Commercial platforms (Veeva CRM) and AWS preferred.

Responsibilities

• Own delivery strategy and governance for SFMC initiatives.
• Partner with Commercial, Marketing, CRM, Digital, Product, IT leadership to prioritize capabilities.
• Lead solution design for journeys, campaigns, personalization, omnichannel engagement.
• Provide architectural guidance across SFMC, CRM, Veeva, and integrations.
• Drive delivery governance including releases, testing strategy, and readiness.
• Oversee platform architecture, data quality, segmentation, and analytics.
• Review designs for Journey Builder, Automation Studio, Contact Builder, Email Studio, integrations.
• Advance AI capabilities like optimization, segmentation, and content recommendations.
• Lead vendor governance and executive communication.
• Establish KPIs and improve reliability and business value realization.

Skills

SFMC expertise

SFMC integration

Agile delivery

Stakeholder mgmt

AI/GenAI in marketing

Salesforce CRM integration

Veeva/Life Sciences

AWS

Jira

Tools

Salesforce Marketing Cloud

Job description

Falcon Smart IT is seeking a Digital Marketing Domain Delivery Lead to drive enterprise-scale SFMC initiatives from Alameda, CA on-site. The role requires deep expertise in Salesforce Marketing Cloud, CRM integrations, and AI-enabled marketing strategies to orchestrate omnichannel campaigns and data-driven customer engagement.

The candidate will partner with Marketing, CRM, IT, and product leadership to prioritize capabilities, shape delivery governance, and ensure high-quality, predictable