SFMC Campaign Architect: Journeys & Personalization

Capital One; Chicago (IL); Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

Health benefits

Inclusive culture

Job summary

Capital One is seeking an experienced Salesforce Marketing Cloud Campaign Specialist to design journeys, build audiences, and test campaigns for well-managed deployments in a hybrid Chicago-based role.

The ideal candidate brings 4+ years in SFMC, SQL, AMPscript, and Data Extensions, plus email marketing best practices. You will collaborate with Strategy Leads and MarTech to enable marketing automation and analytics at scale.

Qualifications

• Bachelor’s Degree or Military experience.
• At least 4 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud.
• At least 4 years of experience leveraging SQL queries to build target audiences.
• Salesforce Marketing Cloud Certifications: Email Specialist.

Responsibilities

• Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud journeys, including building and filtering audiences.
• Design and execute cross-channel SFMC journeys based on Marketer requirements.
• Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns.
• Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and omni-channel execution.
• Evangelize the spirit of transformation across the team to embed it in everyday marketing work.

Skills

SFMC

Journey Builder

Email Studio

Automation Studio

Data Extensions

AMPscript

SQL

HTML

CSS

Education

Bachelor's Degree

Military experience

Tools

Hightouch

Workfront

CDP integrations

Job description

Capital One is seeking an experienced Salesforce Marketing Cloud Campaign Specialist to design journeys, build audiences, and test campaigns for well-managed deployments in a hybrid Chicago-based role.

The ideal candidate brings 4+ years in SFMC, SQL, AMPscript, and Data Extensions, plus email marketing best practices. You will collaborate with Strategy Leads and MarTech to enable marketing automation and analytics at scale.