Enterprise SEO Manager & GEO Strategy Lead

Paychex; Cincinnati (OH); On-site; USD 109,000 - 142,000; Full time

Benefits offered by this job

Medical coverage

401(k) + employer match

Tuition reimbursement

Paid time off

Job summary

Paychex is seeking an experienced SEO leader to manage a team of Analysts and Editorial Managers. You will own the organic performance of paychex.com and Paychex WORX, guiding SEO, GEO, and content strategy to generate inbound leads and improve ROI.

You will lead localization efforts, create editorial calendars, and collaborate with design, writing, and development teams to optimize site architecture and content. Strong leadership and analytics are essential for success.

Qualifications

• Bachelor's Degree in related field required.
• 5 years of experience managing an enterprise SEO program.
• Strong SEO and data analysis background.
• Direct experience with enterprise SEO platforms.
• Excellent collaboration and team building skills.
• Demonstrates time management and priority setting skills.
• Experience managing and working with external agencies.
• Experience managing people.
• Communication, Research, Management, Detail Oriented, Problem Solving, Marketing, Google Analytics, and Keyword Research are preferred.

Responsibilities

• Develops overall SEO and GEO strategies for Paychex websites; collaborates with Digital Marketing Manager to drive SEO/GEO strategy and business plans for lead generation efforts.
• Oversees and implements localization efforts to increase Paychex web presence for regional searches.
• Develops editorial calendar to drive inbound traffic.
• Oversees publishing efforts on Paychex WORX and coordinates with the Demand Gen team to align content efforts.
• Keeps Paychex pace with industry SEO/GEO trends and developments.
• Develops and generates weekly and monthly reporting for primary organic search metrics and ROI.
• Collaborates with designers, writers, and developers to optimize site design, structure, and content.
• Recruits, selects, hires, and evaluates staff; counsels and develops team for advancement.

Skills

SEO

Data analysis

Google Analytics

Keyword research

Communication

Management

Team leadership

Education

Bachelor's Degree in related field

Job description

Paychex is seeking an experienced SEO leader to manage a team of Analysts and Editorial Managers. You will own the organic performance of paychex.com and Paychex WORX, guiding SEO, GEO, and content strategy to generate inbound leads and improve ROI.

You will lead localization efforts, create editorial calendars, and collaborate with design, writing, and development teams to optimize site architecture and content. Strong leadership and analytics are essential for success.