SEO/GEO Marketing Manager

WCL Group; Plano (TX); Sur place; USD 95 000 - 128 000; Plein temps

Résumé du poste

WCL Group in Plano, TX seeks an experienced SEO/GEO Marketing Manager to lead search optimization, content management, and analytics for Home Entertainment offerings. You will own day-to-day SEO operations, coordinate with global teams, and drive improvements in organic visibility and content relevance.

The role requires 8–10+ years in eCommerce/digital marketing, hands-on use of SEMrush, BrightEdge, Adobe Analytics, and strong project management.

Qualifications

• 8–10+ years of experience in eCommerce, digital marketing, or a related marketing discipline.
• Strong understanding of SEO and GEO best practices.
• Experience managing SEO content, keyword research, and metadata optimization.
• Proven ability to coordinate cross-functional teams and agencies.
• Proficiency with SEO analytics platforms and auditing tools.

Responsabilités

• Develop and execute day-to-day SEO/GEO roadmap for Home Entertainment products.
• Conduct keyword research and manage pillar-and-cluster content strategies.
• Create and optimize SEO-focused content and metadata.
• Review and provide actionable feedback on agency deliverables.
• Manage Jira tickets from initiation to completion.
• Monitor KPIs and analyze campaign performance.
• Collaborate with Global Headquarters and cross-functional teams.
• Stay current on SEO/GEO trends and tools.

Connaissances

SEO strategy

GEO optimization

Content management

Keyword research

Analytics

Project management

Jira

Confluence

Screaming Frog

SEMrush

BrightEdge

Adobe Analytics

Outils

SEMrush

BrightEdge

Adobe Analytics

Screaming Frog

Jira

Confluence

Description du poste

CLIENT HIGHLIGHTThe client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.LOCATIONPlano, TX 75023COMPENSATION$81.25/hrSCHEDULEOn-siteMonday-Friday // 40 hrs/wkCONTRACT TERM1 year long contract with high likelihood of extension/converstion to full time employeePOSITION OVERVIEW – SEO/GEO Marketing Manager- We are seeking an experienced SEO/GEO Marketing Manager to lead search optimization strategy, content management, analytics, and project execution across Home Entertainment product categories for a leading consumer technology organization. This role will oversee day-to-day SEO and GEO initiatives, including keyword research, content optimization, metadata development, technical SEO improvements, and agency deliverables. The ideal candidate combines strong digital marketing expertise with analytical thinking, exceptional project management skills, and the ability to coordinate cross-functional stakeholders to improve search visibility, content performance, and business results.RESPONSIBILITIES• Develop and execute the day-to-day SEO/GEO communications roadmap across Home Entertainment product categories.• Conduct keyword research and manage pillar-and-cluster content strategies to improve organic search visibility and content relevance.• Create, review, and optimize blog article briefs and SEO-focused content to align with search intent and best practices.• Write SEO-optimized metadata and review, validate, and quality-check metadata submitted by agency partners.• Manage and track Jira tickets from initiation through completion, ensuring timely execution of SEO-related projects and technical improvements.• Coordinate inputs and requirements from Global Headquarters and prioritize initiatives within existing Home Entertainment roadmaps.• Review content and technical SEO optimizations, provide actionable feedback, and drive improvements in search rankings and overall performance.• Establish and monitor KPIs for SEO/GEO initiatives, analyze results, and evaluate the effectiveness of campaigns, tactics, and activations.• Manage agency deliverables to ensure content aligns with project briefs, meets quality standards, includes measurable objectives, and is delivered on schedule.• Document project requirements, communicate stakeholder feedback, and collaborate with agency partners to ensure successful execution.• Share progress updates, identify opportunities to improve workflows, and recommend innovative solutions that increase efficiency and productivity.• Monitor competitors, retail environments, market trends, and emerging search practices to identify opportunities for improved performance.• Develop a strong understanding of product features, differentiators, and reasons to buy across Home Entertainment product models.• Stay current on SEO/GEO best practices, industry developments, and emerging tools to maximize search performance and marketing effectiveness.REQUIRED SKILLS• 8–10+ years of experience in eCommerce, digital marketing, SEO, or a related marketing discipline.• Strong understanding of SEO principles, GEO strategies, search engine functionality, and organic search optimization best practices.• Hands-on experience using SEO and analytics platforms such as SEMrush, BrightEdge, and Adobe Analytics.• Familiarity with SEO management and technical auditing tools, including Screaming Frog, Jira, Confluence, and similar platforms.• Proven experience managing SEO content, keyword research, metadata optimization, and content performance analysis.• Strong project management skills, with the ability to manage multiple concurrent initiatives, competing priorities, and deadlines while maintaining high-quality standards.• Demonstrated ability to develop marketing strategies, plan initiatives, analyze performance, and translate data into actionable recommendations.• Advanced proficiency in Microsoft Office, particularly Excel for quantitative analysis and PowerPoint for presentations and reporting.• Excellent written and verbal communication skills, with the ability to document requirements, present findings, and communicate effectively with internal stakeholders and external agency partners.• Strong analytical, critical-thinking, problem-solving, planning, and organizational skills.• Ability to work independently, take initiative, learn new tools and processes, and identify opportunities for continuous improvement.• Comfortable working in a fast-paced, collaborative, and results-oriented environment.PREFERRED QUALIFICATIONS• Experience supporting consumer electronics, technology products, or eCommerce retail marketing.• Experience coordinating with global teams, marketing agencies, and cross-functional stakeholders.• Familiarity with technical SEO audits, search performance reporting, and competitive analysis.• Experience developing measurable SEO strategies and evaluating performance against established KPIs.• Knowledge of emerging generative AI search experiences and Generative Engine Optimization (GEO) practices.