Enterprise SEO Leader & GEO Strategy Manager

Paychex; Sarasota (FL); On-site; USD 109,000 - 142,000; Full time

Benefits offered by this job

Medical coverage

401(k) + employer match

Tuition reimbursement

Paid holidays & PTO

Job summary

Paychex is seeking an experienced SEO leader to manage a team of Analysts and Editorial Managers, owning the organic performance of paychex.com and Paychex WORX. You will develop and execute SEO and GEO strategies to drive lead generation and inbound traffic.

Collaborating with Digital Marketing, you will oversee localization, editorial calendars, publishing, and reporting. A Bachelor's degree and 5 years in enterprise SEO are required, with strong collaboration and leadership skills.

Qualifications

• Bachelor's degree in related field.
• 5 years of experience managing an enterprise SEO program.
• Strong SEO and data analysis background.
• Direct experience with enterprise SEO platforms.
• Excellent collaboration and team-building skills.

Responsibilities

• Develops overall SEO and GEO strategies for Paychex websites; collaborates with Digital Marketing Manager to drive SEO/GEO strategy and lead generation.
• Oversees localization efforts to increase Paychex web presence for regional searches.
• Develops editorial calendar to drive inbound traffic.
• Oversees publishing on Paychex WORX and coordinates content efforts with Demand Gen.
• Ensures Paychex stays current with industry SEO/GEO trends and developments.
• Generates weekly and monthly reporting for organic metrics, goals tracking, and ROI.

Skills

Enterprise SEO

Data analysis

Team leadership

Google Analytics

Content strategy

Communication

Education

Bachelor's Degree

Tools

SEO platforms

Google Analytics

Job description

Paychex is seeking an experienced SEO leader to manage a team of Analysts and Editorial Managers, owning the organic performance of paychex.com and Paychex WORX. You will develop and execute SEO and GEO strategies to drive lead generation and inbound traffic.

Collaborating with Digital Marketing, you will oversee localization, editorial calendars, publishing, and reporting. A Bachelor's degree and 5 years in enterprise SEO are required, with strong collaboration and leadership skills.