SEO Analyst: AI-Driven Search & Content Strategy

Spectrum, LLC; St. Louis (MO); On-site; USD 55,000 - 90,000; Full time

Job summary

Spectrum Reach is seeking a Website Search Optimization Analyst to partner with web strategy and development teams. You will drive strategies to boost visibility and traffic, implement structured data and schema markup, and guide content briefs for both traditional and AI-driven search.

The role requires 2–4 years in SEO or digital marketing, strong analytics, and proficiency with Google Analytics and SEMrush. A Bachelor’s degree or equivalent experience is expected.

Qualifications

• 2-4 years of experience in SEO, search analytics, or digital marketing.
• Working knowledge of schema markup, structured data, and technical SEO fundamentals (HTML, site architecture, crawlability).
• Familiarity with AI-driven search and how large language models surface and cite web content.
• Proficiency with SEO and analytics tools such as Google Analytics, Search Console, Semrush, or similar platforms.
• Strong analytical skills, with the ability to interpret data and turn it into actionable insights.
• Excellent written and verbal communication skills, and the ability to collaborate across strategy, development, and content teams.

Responsibilities

• Partner with the web strategy and development teams to build strategies, plans, and tactics that increase Spectrum Reach’s web visibility and search-driven traffic.
• Develop and implement structured data and schema markup so Spectrum Reach content is discoverable by both traditional search engines and AI-driven (agentic) search tools.
• Create detailed content briefs that guide the production of digital content optimized for standard and agentic search.
• Analyze data from Spectrum websites and external partners to identify search opportunities, performance trends, and visibility gaps.
• Monitor and report on key search metrics (rankings, organic traffic, click-through rates, AI search citations), translating findings into clear recommendations for stakeholders.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work and improve site performance.
• Stay current on search engine algorithm changes and emerging AI search trends, and adapt strategies accordingly.

Skills

SEO experience

Analytical skills

Written and verbal communication

Collaboration

Schema markup knowledge

Education

Bachelor’s degree or equivalent work experience

Tools

Google Analytics

Search Console

Semrush

Job description

Spectrum Reach is seeking a Website Search Optimization Analyst to partner with web strategy and development teams. You will drive strategies to boost visibility and traffic, implement structured data and schema markup, and guide content briefs for both traditional and AI-driven search.

The role requires 2–4 years in SEO or digital marketing, strong analytics, and proficiency with Google Analytics and SEMrush. A Bachelor’s degree or equivalent experience is expected.