SEO & AI-Driven Web Optimization Analyst

Spectrum, LLC; English Village (AL); On-site; USD 60,000 - 90,000; Full time

Job summary

Spectrum Reach is seeking an Website Search Optimization Analyst to enhance Spectrum Reach’s web visibility and drive search-driven traffic. You will craft schemas, briefs, and strategies with web strategy and development teams to optimize content for both traditional and AI-driven search.

The role requires 2-4 years in SEO/digital marketing, proficiency with analytics tools, and strong analytical and communication skills. Join Spectrum Reach and contribute to a data-driven growth approach.

Qualifications

• 2-4 years of experience in SEO, search analytics, or digital marketing.
• Working knowledge of schema markup, structured data, and technical SEO fundamentals (HTML, site architecture, crawlability).
• Familiarity with AI-driven search and how large language models surface and cite web content.
• Proficiency with SEO and analytics tools such as Google Analytics, Search Console, Semrush, or similar platforms.
• Strong analytical skills, with the ability to interpret data and turn it into actionable insights.
• Excellent written and verbal communication skills, and the ability to collaborate across strategy, development, and content teams.

Responsibilities

• Partner with the web strategy and development teams to boost web visibility and search-driven traffic.
• Develop and implement structured data and schema markup for discoverability by traditional and AI-driven search tools.
• Create detailed content briefs for digital content optimized for standard and agentic search.
• Analyze data from Spectrum sites and partners to identify opportunities, performance trends, and visibility gaps.
• Monitor and report on key search metrics and translate findings into clear recommendations for stakeholders.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work.
• Stay current on search engine algorithm changes and AI search trends, and adapt strategies accordingly.

Skills

SEO

Analytics

Schema markup

Technical SEO

AI search familiarity

Written & verbal communication

Team collaboration

Education

Bachelor’s degree or equivalent

Tools

Semrush

Google Analytics

Search Console

Job description

Spectrum Reach is seeking an Website Search Optimization Analyst to enhance Spectrum Reach’s web visibility and drive search-driven traffic. You will craft schemas, briefs, and strategies with web strategy and development teams to optimize content for both traditional and AI-driven search.

The role requires 2-4 years in SEO/digital marketing, proficiency with analytics tools, and strong analytical and communication skills. Join Spectrum Reach and contribute to a data-driven growth approach.