SEO & AI-Driven Search Strategist

Spectrum; New York (NY); On-site; USD 61,000 - 110,000; Full time

Job summary

Spectrum Reach in the United States is seeking a Website Search Optimization Analyst to partner with web strategy and development teams to improve visibility and drive search traffic. The role focuses on creating schemas, briefs for digital content, and analyzing data to identify opportunities and trends, including AI-driven search insights.

The ideal candidate has 2–4 years of SEO/digital marketing experience, strong analytics, and proficiency with Google Analytics, Search Console, and Semrush.

Qualifications

• 2-4 years of SEO, search analytics, or digital marketing experience.
• Working knowledge of schema markup, structured data, and HTML crawlability.
• Familiarity with AI-driven search and how large language models surface and cite web content.
• Proficiency with SEO and analytics tools such as Google Analytics, Search Console, Semrush, or similar platforms.
• Strong analytical skills, with the ability to interpret data and turn it into actionable insights.
• Excellent written and verbal communication skills, and the ability to collaborate across strategy, development, and content teams.

Responsibilities

• Partner with the web strategy and development teams to build strategies, plans, and tactics that increase Spectrum Reach’s web visibility and search-driven traffic.
• Develop and implement structured data and schema markup so Spectrum Reach content is discoverable by both traditional search engines and AI-driven (agentic) search tools.
• Create detailed content briefs that guide the production of digital content optimized for standard and agentic search.
• Analyze data from Spectrum websites and external partners to identify search opportunities, performance trends, and visibility gaps.
• Monitor and report on key search metrics (rankings, organic traffic, click-through rates, AI search citations), translating findings into clear recommendations for stakeholders.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work and improve site performance.
• Stay current on search engine algorithm changes and emerging AI search trends, and adapt strategies accordingly.

Skills

SEO experience

Schema markup

AI-driven search

Analytics tools

Data analysis

Communication

Education

Bachelor's degree

Tools

Google Analytics

Search Console

Semrush

Job description

Spectrum Reach in the United States is seeking a Website Search Optimization Analyst to partner with web strategy and development teams to improve visibility and drive search traffic. The role focuses on creating schemas, briefs for digital content, and analyzing data to identify opportunities and trends, including AI-driven search insights.

The ideal candidate has 2–4 years of SEO/digital marketing experience, strong analytics, and proficiency with Google Analytics, Search Console, and Semrush.