SEO & AI-Driven Search Analyst

Spectrum; Las Vegas (NV); Vor Ort; USD 65.000 - 90.000; Vollzeit

Zusammenfassung

Spectrum Reach is seeking a Website Search Optimization Analyst to join the web strategy and development teams. This role focuses on increasing Spectrum Reach's visibility in web search and optimizing content for both standard and AI-driven search.

You will develop structured data, create content briefs, analyze site and partner data, monitor core SEO metrics, and translate findings into actionable recommendations for stakeholders.

Qualifikationen

• 2-4 years of experience in SEO, search analytics, or digital marketing.
• Working knowledge of schema markup, structured data, and technical SEO fundamentals (HTML, site architecture, crawlability).
• Familiarity with AI-driven search and how large language models surface and cite web content.
• Proficiency with SEO and analytics tools such as Google Analytics, Search Console, Semrush, or similar platforms.
• Strong analytical skills with the ability to interpret data and turn it into actionable insights.
• Excellent written and verbal communication skills, and the ability to collaborate across strategy, development, and content teams.

Aufgaben

• Partner with the web strategy and development teams to build strategies, plans, and tactics that increase Spectrum Reach's web visibility and search-driven traffic.
• Develop and implement structured data and schema markup so Spectrum Reach content is discoverable by both traditional search engines and AI-driven (agentic) search tools.
• Create detailed content briefs that guide the production of digital content optimized for standard and agentic search.
• Analyze data from Spectrum websites and external partners to identify search opportunities, performance trends, and visibility gaps.
• Monitor and report on key search metrics (rankings, organic traffic, click-through rates, AI search citations), translating findings into clear recommendations for stakeholders.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work and improve site performance.
• Stay current on search engine algorithm changes and emerging AI search trends, and adapt strategies accordingly.

Kenntnisse

SEO fundamentals

Schema markup

AI-driven search

Analytics tools (GA/GC/SEMrush)

Analytical thinking

Communication skills

Ausbildung

Bachelor's degree

Tools

Google Analytics

Google Search Console

Semrush

Jobbeschreibung

Spectrum Reach is seeking a Website Search Optimization Analyst to join the web strategy and development teams. This role focuses on increasing Spectrum Reach's visibility in web search and optimizing content for both standard and AI-driven search.

You will develop structured data, create content briefs, analyze site and partner data, monitor core SEO metrics, and translate findings into actionable recommendations for stakeholders.