SEO & AI-Driven Web Optimization Analyst

Spectrum Reach; Birmingham (AL); On-site; USD 60,000 - 80,000; Full time

Job summary

Spectrum Reach seeks a Website Search Optimization Analyst to partner with web strategy and development teams to boost Spectrum Reach's web visibility and search-driven traffic. The role focuses on creating schemas and briefs for digital content to engage both agentic AI-driven and traditional search engines.

You'll analyze data from Spectrum sites and partners to uncover opportunities, performance trends, and gaps in visibility, while conducting audits and reporting findings to stakeholders to

Qualifications

• 2–4 years of experience in SEO, search analytics, or digital marketing.
• Knowledge of schema markup, structured data, and technical SEO basics (HTML, crawlability).
• Familiar with AI-driven search and how LLMs surface and cite web content.
• Experience with SEO/analytics tools (Google Analytics, Search Console, Semrush).
• Strong analytical skills to translate data into insights.
• Excellent written and verbal communication; collaborative across teams.

Responsibilities

• Partner with strategy and development teams to grow web visibility and traffic.
• Develop and implement structured data and schema markup for discoverability.
• Create content briefs for digital content optimized for standard and agentic search.
• Analyze data from Spectrum sites and partners to identify opportunities and gaps.
• Monitor and report on key search metrics; translate findings into recommendations.
• Conduct keyword, competitor, and technical SEO audits to prioritize work.
• Stay current on search engine changes and AI search trends; adapt strategies.

Skills

SEO experience

Schema markup

AI-driven search

SEO analytics tools

Analytical skills

Communication/collaboration

Education

Bachelor’s degree or equivalent work experience

Job description

Spectrum Reach seeks a Website Search Optimization Analyst to partner with web strategy and development teams to boost Spectrum Reach's web visibility and search-driven traffic. The role focuses on creating schemas and briefs for digital content to engage both agentic AI-driven and traditional search engines.

You'll analyze data from Spectrum sites and partners to uncover opportunities, performance trends, and gaps in visibility, while conducting audits and reporting findings to stakeholders to