Web Optimization & AI SEO Analyst

Charter Communications, Inc.; Charlotte (NC); Vor Ort; USD 60.000 - 85.000; Vollzeit

Zusammenfassung

Spectrum Reach is seeking a Website Search Optimization Analyst to boost web visibility and grow search-driven traffic. You will partner with web strategy and development teams to plan and execute strategies, briefs, and schemas for content optimized for standard and AI-driven search.

You will audit sites, implement schema markup, and create briefs for digital content, analyzing data from Spectrum sites and partners to identify opportunities and trends.

Qualifikationen

• 2–4 years of experience in SEO, search analytics, or digital marketing.
• Working knowledge of schema markup, structured data, and technical SEO basics.
• Familiarity with AI-driven search concepts and large language models.
• Proficiency with SEO analytics tools such as Google Analytics, Search Console, and SEMrush.

Aufgaben

• Partner with the web strategy and development teams to build strategies, plans, and tactics that increase Spectrum Reach's web visibility and search-driven traffic.
• Develop and implement structured data and schema markup so Spectrum Reach content is discoverable by both traditional search engines and AI-driven (agentic) search tools.
• Create detailed content briefs that guide the production of digital content optimized for standard and agentic search.
• Analyze data from Spectrum websites and external partners to identify search opportunities, performance trends, and visibility gaps.
• Monitor and report on key search metrics (rankings, organic traffic, click-through rates, AI search citations), translating findings into clear recommendations for stakeholders.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work and improve site performance.
• Stay current on search engine algorithm changes and emerging AI search trends, and adapt strategies accordingly.

Kenntnisse

Analytical

Communication

Collaboration

Data interpretation

SEO experience

Ausbildung

Bachelor's degree or equivalent

Tools

Google Analytics

Google Search Console

SEMrush

Jobbeschreibung

Spectrum Reach is seeking a Website Search Optimization Analyst to boost web visibility and grow search-driven traffic. You will partner with web strategy and development teams to plan and execute strategies, briefs, and schemas for content optimized for standard and AI-driven search.

You will audit sites, implement schema markup, and create briefs for digital content, analyzing data from Spectrum sites and partners to identify opportunities and trends.