Wellness Product Strategy Lead (Remote)

CVS Health; Hartford (CT); Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement options

Wellness programs

Job summary

CVS Health is seeking a Senior Manager, Wellness to shape the strategic direction of our wellness portfolio and translate insights into differentiated customer experiences. This role blends product strategy, market insight, and cross-functional leadership to drive engagement and health outcomes across multiple distribution channels.

Remote or hybrid work is possible in the US depending on location. The position requires strong business acumen, human-centered design thinking, and the ability to

Qualifications

• 7+ years in product management, strategy, or leadership roles in wellness or healthcare.
• Experience delivering integrated products across digital platforms, partner services, and engagement experiences.
• Ability to connect market needs, customer insight, and business priorities to product direction.
• Strong written and verbal communication for stakeholder-facing materials.

Responsibilities

• Shape wellness product strategy with portfolio investments, roadmaps, and growth opportunities.
• Lead cross-functional development with Sales, Marketing, Finance, and Product to accelerate delivery.
• Define market positioning, value propositions, and messaging for field enablement.
• Track performance metrics, identify risks, and advise on lifecycle decisions.

Skills

Product strategy

Cross-functional

Healthcare domain

Data-driven

Job description

CVS Health is seeking a Senior Manager, Wellness to shape the strategic direction of our wellness portfolio and translate insights into differentiated customer experiences. This role blends product strategy, market insight, and cross-functional leadership to drive engagement and health outcomes across multiple distribution channels.

Remote or hybrid work is possible in the US depending on location. The position requires strong business acumen, human-centered design thinking, and the ability to