Senior Website Operations & Growth Lead

Betterment; New York (NY); Hybrid; USD 142,000 - 163,000; Full time

Benefits offered by this job

Equity for all employees

Day-one 401(k) match

Flexible paid time off

Sabbatical after six years

Professional coaching

Job summary

Betterment, NYC-based, is seeking a Sr. Manager, Website Operations to own and scale our public-facing marketing website.

You will govern systems, governance, and experiences across lines of business, collaborating with Creative, Marketing, Engineering, Growth, Analytics, and Compliance to ensure reliability, brand alignment, and business impact. You’ll partner closely with the Director of Brand Operations and manage the Website Operations Associate as the team grows, shaping a scalable

Qualifications

• 7+ years of experience in web operations or a related field, with prior experience managing people.
• Hands-on CMS experience (HubSpot experience preferred), with strong fundamentals in content modeling and design systems; familiarity with HTML/CSS/JS is a plus
• Demonstrated experience partnering with product and engineering teams on scoped technical work, integrations, or platform decisions
• Familiarity with CRO (conversion rate optimization) principles and experience executing website experiments (e.g., A/B tests)
• Familiarity with technical SEO and emerging AEO (answer engine optimization) best practices
• Comfortable establishing and evolving intake, governance, and prioritization processes, with the ability to balance competing priorities and communicate tradeoffs clearly
• Experience in financial services or another regulated industry is a plus, given the compliance and disclosure requirements that shape our marketing website

Responsibilities

• Establish governance for site navigation, templates, modules, and publishing standards
• Lead development of landing pages and site experiences tied to marketing campaigns and media buys
• Partner with Product and Engineering on product integrations and interactive experiences (e.g., calculators, tools), guiding one-off or technical-debt-prone requests toward stable, reusable components
• Collaborate with Creative Operations on capacity planning to ensure web timelines align with corresponding marketing and campaign work
• Execute and implement website A/B tests and experiments, from build through QA and rollout, in collaboration with Analytics, Product Marketing, and Product
• Improve technical SEO and content discoverability, including visibility in LLM-driven and AI-assisted search (AEO)
• Provide mentorship, coaching, and clear prioritization support to junior website operations team members

Skills

CMS experience

HubSpot

HTML/CSS/JS

A/B testing

Technical SEO

Leadership/mentoring

Collaboration with product/engineering

Financial services experience

Tools

HubSpot CMS

Job description

Betterment, NYC-based, is seeking a Sr. Manager, Website Operations to own and scale our public-facing marketing website.

You will govern systems, governance, and experiences across lines of business, collaborating with Creative, Marketing, Engineering, Growth, Analytics, and Compliance to ensure reliability, brand alignment, and business impact. You’ll partner closely with the Director of Brand Operations and manage the Website Operations Associate as the team grows, shaping a scalable