Marketing Website Growth Manager

Guardian Protection Services, Inc.; United States; On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Attractive compensation package

Benefits starting day 1

Growth opportunities

Top 10 company culture

Job summary

Guardian Protection Services, Inc. is seeking a Manager of Marketing Website Operations to lead and optimize the customer-facing website, driving acquisition, retention, and brand credibility across digital channels.

You will partner with Sales, Technology, and Creative to deliver engaging experiences, improve usability, and measure campaign impact through web analytics, content strategy, and data-driven decision making. A Bachelor's in Marketing and 2+ years in digital marketing are required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 2+ years of marketing experience in customer acquisition and retention.
• 2+ years of conversion rate optimization experience.
• 2+ years of content management experience.
• Proven understanding of the customer journey and acquisition funnel.

Responsibilities

• Manage the customer-facing website to support customer acquisition, strengthen retention, and reinforce brand credibility.
• Optimize website conversion performance to increase qualified leads, improve customer engagement, and strengthen return on digital marketing investments.
• Support site reporting development and track marketing metrics to measure campaign effectiveness, identify performance trends, and guide data-driven decisions.
• Partner with Sales to improve customer and prospect experiences, strengthen lead handoffs, and increase conversion opportunities on the website.
• Partner with Technology to build engaging digital experiences that improve usability, support campaign execution, and enhance the customer journey.
• Partner with Creative to develop brand-aligned messaging and assets that drive awareness, engagement, and conversion.
• Support content strategy and execution to deliver relevant, consistent, and timely communications across digital channels.
• Produce Reporting based around Web Analytics and User behavior.

Skills

Customer acquisition

Retention marketing

CRO

Content management

Web analytics

Brand alignment

Education

B.A./B.S. in Marketing

Tools

Google Analytics

CMS

Job description

Guardian Protection Services, Inc. is seeking a Manager of Marketing Website Operations to lead and optimize the customer-facing website, driving acquisition, retention, and brand credibility across digital channels.

You will partner with Sales, Technology, and Creative to deliver engaging experiences, improve usability, and measure campaign impact through web analytics, content strategy, and data-driven decision making. A Bachelor's in Marketing and 2+ years in digital marketing are required.