Senior Web Tag & Analytics Lead

Royal Caribbean Group; Miami (FL); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Royal Caribbean Group's E-commerce Data and Analytics team is seeking a Lead, Web Tag Operations to own end-to-end analytics tagging across our digital properties, from implementation to validation. Based onsite in Miami, FL, you will collaborate with product, marketing, and engineering to translate requirements into scalable tagging solutions and ensure data quality for decision-making.

Bring 5–8+ years of web analytics experience and strong Adobe Analytics expertise to drive governance, QA,

Formación

• 5–8+ years of experience in web analytics implementation.
• Strong Adobe Analytics expertise; Adobe Target/Tealium preferred.
• Translating business requirements into tagging specifications.
• Experience with QA methodologies and data validation.
• Familiarity with CDPs, CRM integrations, cross-channel data strategies.

Responsabilidades

• Lead design, development, and deployment of analytics tagging across digital platforms.
• Collaborate with product, marketing, and engineering teams to translate requirements into technical specifications.
• Maintain and enhance the web data layer to support scalable tracking and integrations.
• Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium) ensuring proper integration and data flow.
• Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity.
• Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment.
• Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation.
• Drive tagging governance, documentation, and process improvements across teams.
• Manage multiple analytics implementation projects, prioritizing work to meet business deadlines.
• Provide clear documentation and stakeholder communication regarding implementations and updates.

Conocimientos

Analytical thinking

Communication skills

Problem solving

Project management

Educación

Bachelor’s degree in Computer Science / Analytics / Marketing

Herramientas

Adobe Analytics

Adobe Target

Tealium

QA tools

Debugging tools

CDPs

Descripción del empleo

Royal Caribbean Group's E-commerce Data and Analytics team is seeking a Lead, Web Tag Operations to own end-to-end analytics tagging across our digital properties, from implementation to validation. Based onsite in Miami, FL, you will collaborate with product, marketing, and engineering to translate requirements into scalable tagging solutions and ensure data quality for decision-making.

Bring 5–8+ years of web analytics experience and strong Adobe Analytics expertise to drive governance, QA,