Senior Web Tag & Analytics Implementation Lead

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 110,000 - 150,000; Full time

Job summary

Royal Caribbean Group seeks a Lead, Web Tag Operations to own end-to-end analytics tagging across digital properties from design to deployment. You will collaborate with product, marketing, and engineering teams to translate requirements into precise tagging specs and ensure data quality through QA processes.

In this onsite role based in Miami, you’ll enhance the web data layer, integrate with CDPs and media platforms, and drive governance and documentation for tagging initiatives.

Qualifications

• 5–8+ years of experience in web analytics implementation and digital data capture.
• Strong expertise with Adobe Analytics; Nice to have Adobe Target and Tealium.
• Experience translating business requirements into technical tagging specifications.
• Hands-on experience with QA methodologies, debugging tools, and validation processes.
• Familiarity with CDPs, CRM integrations, and cross-channel data strategies.
• Strong analytical, problem-solving, and communication skills.
• Bachelor’s degree in a related field (Computer Science, Analytics, Marketing, or similar).

Responsibilities

• Lead the design, development, and deployment of analytics tagging solutions across digital platforms.
• Collaborate with product, marketing, and engineering teams to translate business requirements into technical specifications.
• Maintain and enhance the web data layer to support scalable tracking and integrations.
• Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium) ensuring proper integration and data flow.
• Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity.
• Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment.
• Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation.
• Drive tagging governance, documentation, and process improvements across teams.
• Manage multiple analytics implementation projects, prioritizing work to meet business deadlines.
• Provide clear documentation and stakeholder communication regarding implementations and updates.

Skills

Adobe Analytics

Adobe Target

Tealium

Tagging specifications

QA methodologies

CDPs integrations

Cross-channel data strategies

Communication skills

Problem solving

Education

Bachelor’s degree in Computer Science, Analytics, Marketing, or related field

Tools

Adobe Analytics

Adobe Target

Tealium

Job description

Royal Caribbean Group seeks a Lead, Web Tag Operations to own end-to-end analytics tagging across digital properties from design to deployment. You will collaborate with product, marketing, and engineering teams to translate requirements into precise tagging specs and ensure data quality through QA processes.

In this onsite role based in Miami, you’ll enhance the web data layer, integrate with CDPs and media platforms, and drive governance and documentation for tagging initiatives.